links for 2009-09-29

• The Myth of Crowdsourcing – Forbes.com
  There is no crowd in crowdsourcing. There are only virtuosos, usually uniquely talented, highly trained people who have worked for decades in a field. Frequently, these innovators have been funded through failure after failure. From their fervent brains spring new ideas. The crowd has nothing to do with it. The crowd solves nothing, creates nothing.
  (tags: Crowdsourcing)

links for 2009-09-24

• De Standaard Online – Ebay opgelicht door oprichters Skype?
  Bij Ebay zouden ze het een en ander moeten weten over kopen en verkopen. Ze hebben namelijk de grootste marktplaats ter wereld uitgebouwd. Maar ze hebben zich in de luren laten leggen door twee ondernemende Scandinaven. Een verbijsterend cowboyverhaal uit Silicon Valley.
  (tags: Ebay Skype)

links for 2009-09-23

• Digital: How Mobile Technology Is Changing Banking's Future – Advertising Age – Digital
  The World Bank's Consultative Group to Assist the Poor estimates there are 1 billion people in developing countries who have mobile phones but no access to formal financial services. What's more, mobile-industry trade organization Global System for Mobile Communications Association's dedicated mobile-money unit projects the unbanked-with-phones population will nearly double by 2012, representing $5 billion in direct revenue potential.
  (tags: Mobile payment)
• IT & Telecom – Paypal paait webwinkeliers nu met adviezen – Z24.nl
  Nederland is voor betaaldienst Paypal een lastige markt. Online shoppers betalen vaak met iDeal of via internetbankieren. Met adviezen aan webwinkels wil Paypal zich nu meer in de kijker spelen, vertelt marketingdirecteur Robbert de Haan aan Z24.
  (tags: Paypal Nederland)

links for 2009-09-17

• Press Release: 2009 Most Trusted Companies in Privacy
  According to the 2009 survey results, eBay is the Most Trusted Company for Privacy, proving that the e-commerce site can protect consumer privacy, all while handling massive volumes of sensitive data across the globe. Verizon earned the ranking as the second most trusted company, while the U.S. Postal Service, WebMD, and IBM rounded out the top five.
  (tags: Paypal Ebat Truste)

What’s next in marketing and advertising!

Another brilliant presentation from Paul Isakson

Beautiful campaign with James Dean

Allan Gray – Legend / James Dean – (2009) :50 (South Africa)

links for 2009-09-16

• Press Release: 2009 Most Trusted Companies in Privacy
  According to the 2009 survey results, eBay is the Most Trusted Company for Privacy, proving that the e-commerce site can protect consumer privacy, all while handling massive volumes of sensitive data across the globe. Verizon earned the ranking as the second most trusted company, while the U.S. Postal Service, WebMD, and IBM rounded out the top five.
  (tags: Paypal Ebat Truste)
• FT.com / Media – Adobe acquires Omniture in $1.8bn cash deal
  But Mr Vittal said he believed the deal made sense. “It brings together the pre-eminent producer for creating digital assets with the predominant player in web measurement,” he said. “What organisations now have the opportunity to do is embed measurement tools right in the point of creation.”
  (tags: Adobe Omniture Digital advertising measurement)
• Student Banking Via PayPal: It’s a Reality
  Still, for parents looking to find a creative, user-friendly, online way to get their college kids into a student banking account, PayPal merits a look.
  (tags: Student Paypal Banking account)

links for 2009-09-10

• 100,000,000 Accounts in Apple's iTunes
  In today's Apple announcement, Steve Jobs said that Apple's iTunes now had over 100,000,000 accounts – each including payment card credentials and enabled for one click purchasing.
  (tags: Apple payment iTunes cards)
• Javelin Strategy and Research » Half of all iPhones Users do Mobile Banking Today, Nearly Half of all Mobile Phone users will do Mobile Banking in 2014
  Nearly half of mobile-phone owners currently have access to mobile banking today.
  By 2014, 45% of mobile-phone users will actually use mobile banking.
  99 million U.S. adults will conduct mobile banking transactions at least once per year by 2014 – with 52% of mobile-phone users relying on smartphones.
  Mobile banking will rival online banking, with the former used as a “remote control” and the latter as a detailed form of control panel for more complex transactions.
  (tags: Mobile payment banking)
• Asian Social Networking Sites Profit From Virtual Money – NYTimes.com
  From virtual clothes to e-pets, Asians spend an estimated $5 billion a year on virtual purchases via websites such as Qzone, Cyworld in South Korea and mobile-phone based network Gree in Japan, according to Plus Eight Star. That's about 80 percent of the global market for virtual products, it says.
  (tags: Virtual money payment)

links for 2009-09-09

• eBay & GM: The First Month | eBay Ink
  In the first month of the promotion, shoppers visited dealers’ virtual showroom sites more than 1 million times and logged more than 1.4 million searches of GM inventory. In addition, nearly 4,000 new car buyers entered into negotiations online, over the phone and in person as a result of this promotion.
  (tags: Ebay GM car online shopping)
• The increasing cost of time….and its impact on marketing communications.
  You then need set programs to actually give more value to consumers – to share, learn, question, and collaborate with your brands. A good place to start is by investigating the Owned, Bought and Earned media spaces around your brand and creating opportunities to connect with the things they are interested in, what they do, and what they value.
  (tags: Brand media time advertising)

links for 2009-09-04

• M-Commerce Is Still in Its Infancy – eMarketer
  Savvy retailers should not neglect this channel, because mobile shoppers are valuable customers. People who download mobile applications, including shopping apps, are a highly coveted consumer segment. Mobile buyers tend to be repeat purchasers with a higher order value than average consumer, and it can be important for them to complete transactions with ease even if it means spending more.
  Download the “Mobile Commerce: Ahead of Its Time” report today
  (tags: M-commerce mobile payment)
• Mobile Payments Are Taking Off. But Which One to Use? | TechWatch | Fast Company
  Impossible? No. But if you still haven't figured out that ALT + F4 closes windows on your PC, then you might want to stick with PayPal's user friendly iPhone app.
  (tags: Paypal Mobile Banking payment)