links for 2009-05-28

  • The biggest problem with “digital marketing” seems to be the term itself: “digital marketing”. What we need to do is stop talking about the features and start talking about the abilities: messages, connect or creating deliberate value.

Headhunters and Linkedin

As you might have seen on this blog, Linkedin or Twitter I’m looking for new opportunities. While it is to soon to share how things are going (but I will very soon) I’d like to make a request to Linkedin, I hope you guys are listening 😉

The first thing I did when I started looking for new opportunities is to reach out to a few headhunters. They were interested in my profile and started sending my resume to several companies. Problem is that some of them try to send out the resume to as many companies as possible to be the first to get into that company and in doing so making sure they get the commission for finding me. The result is of course that my resume arrived on the desk of the recruiter or hiring manager through several headhunters, who all claimed they were the first. This doesn’t put me in a good position because if they want to hire me they have to fight with 2 headhunters to decide who was the first…you get the drift, right?

So my suggestion to Linkedin is to make a dashboard for candidates who are actively looking for a new job with the following components:

  • it puts the candidate in charge of the whole process
  • it shows which headhunters have your cv or are linked to you
  • it shows which headhunters have shared your details with which companies because they had to ask you permission in the dashboard to do so.
  • it shows the jobs you have applied for and gives you the possibility to follow up. A bit like a personal CRM system but then from a candidate perspective.

Let me be clear, I love Linkedin, I use it regularly and for me it has become an indispensable tool. I just wanted to share these thoughts.

links for 2009-05-26

  • Janet and I had received quite a few emails asking for advice on self-publishing and taking the book to market. I have summarized the key points here, but bear in mind that this is only but our first publication. It’s not our core business, we are a social media solutions company, then again, with the success of the book, I would certainly like to see Janet grow that part of our expertise. Having said that, there are a few pointers, feel free to add any to this if you have experience in publishing

links for 2009-05-20

  • The path out of darkness begins with those exasperatingly persistent individuals who are constitutionally incapable of capitulation. It's one thing to suffer a staggering defeat—as will likely happen to every enduring business and social enterprise at some point in its history—and entirely another to give up on the values and aspirations that make the protracted struggle worthwhile. Failure is not so much a physical state as a state of mind; success is falling down—and getting up one more time—without end.

links for 2009-05-19

  • "It would be very unusual for Microsoft's score to be increasing this much and Apple's to be decreasing without some sort of event driving that, like a major campaign that's particularly successful," said Mr. Marzilli.
    "Laptop Hunters" is the latest execution of an estimated $300 million ad blitz from Crispin Porter & Bogusky that began last fall with humorous spots starring Jerry Seinfeld and Bill Gates.
  • Therefore, I have compiled some famous logos here which will help you notice that a meaningful logo can leave an eternal impression on the customers.
    I am sure it will be fun studying these below given logos and will definitely tempt you to think out of the box. Let’s see if you can figure out the hidden symbols….get started!!
  • It’s no secret that American car companies are in trouble these days. With those troubles comes a huge spike in buzz for each respective company. Some would argue, despite the bad news, this increased public focus is an opportunity for auto brands to reposition in the market. Here is a quick look at how the bad news out of Detroit is playing out and who is making strides.
    (tags: Social Media Ford)