links for 2009-06-17

  • Salesforce.com with their Dreamforce Conference, Apple and the Worldwide Developers Conference, Berkshire-Hathaway’s annual general meeting, and even Budweisers’ Bud Camp have all achieved rock-star status in creating branding and marketing opportunities out of events designed to interact with their supporters face-to-face.
  • You have to articulate what each medium is supposed to do, and for whom it is supposed to do it
    Don't ignore your audience, and don't heavily rely on technology
    Social networking is a tactic and a strategy, and you need to know the difference
    Don't get unduly focused on the CPMs of your plan
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links for 2009-06-05

links for 2009-06-03

  • 1- Don’t exaggerate the challenges. Sometimes a series of thoughtful, little steps can change the course of events. Everyone said New York City would require a Manhattan Project to recover from its desolate state in the early 1990s. But it only took three years and relatively small initiatives such as community policing, he noted.
    2- Reframe the issue. Yellow Pages can’t be seen as an obsolete big fat book. Look at how the iPod won by being turned into a fashion statement instead of a complex technological advance.
    3- Leverage “social connectors.” A small percentage of people who review products, check prices and stimulate interest in a product are always a major key to success.
    “If you are willing to challenge convention and work harder, you can win,”

Excellent Voice-based local search

Just found this app for the iPhone: Speak4it. I don’t actually have an iPhone but looking at the screencast I think it is brilliant. Have a look here.

From the site of the yellow pages: “ How it works: launch the app, push, speak and voila! Results around you will appear, and you can view them as a list or on a map. You can even see where you are relative to the results. If you want to search in a different location, you can do that too. For example, you can say “Pizza in New York.” Try it out. We’re using the AT&T Watson speech recognition engine, and the more you use it, the better it gets. So keep using it, and send us feedback, LOTS of feedback. In fact, you can send us feedback right from the phone. We want to hear about what you like, what you don’t like, and also where you would like to see us take this next.”