the future of marketing is being able to create stories …

I have to agree on this one. I’m working on a pitch at the moment, where this is exactly what we will try. I’m presenting monday and I’ll show what we’ve done afterwards on this blog.

the future of marketing is being able to create stories other people will want to tell: ”

…which brings me to the major point of this post. Reduced to the most basic level, the main reason English Cut is currently growing as a busines is simply because people like telling the story to other people. Because they like telling it, that’s what they do. Ergo, the story spreads.

So ask yourself two questions: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?

If not, you’ve got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell.”
From: Gapingvoid

Are marketeers deaf?

Or are they just slow to adapt? When reading news and postings on the changing landscape of marketing I can’t help but think that marketeers or advertisers don’t follow current trends. Here are a few examples of trends I read in the last couple of weeks where it is obvious that marketeers don’t take them into account:

  • 80% of buying decisions are taken by women
  • most ad spending still goes to TV
  • push marketing still rules
  • user generated content is taking over
  • businesses are still not data driven
  • Search is the future
  • Communities rule