According to the 2009 survey results, eBay is the Most Trusted Company for Privacy, proving that the e-commerce site can protect consumer privacy, all while handling massive volumes of sensitive data across the globe. Verizon earned the ranking as the second most trusted company, while the U.S. Postal Service, WebMD, and IBM rounded out the top five.
But Mr Vittal said he believed the deal made sense. “It brings together the pre-eminent producer for creating digital assets with the predominant player in web measurement,” he said. “What organisations now have the opportunity to do is embed measurement tools right in the point of creation.”
Still, for parents looking to find a creative, user-friendly, online way to get their college kids into a student banking account, PayPal merits a look.