The Safer Internet EU programme includes a campaign in Belgium for CelBel, which boasts a free telephony subscription for any youngster under 21. It seems to good to be true, and it is, as shown by the fake operator campaign which aims to raise awareness of the dangers of the Internet. Within a week 1,200 young people were fooled by the offer. The operation ends with an email warning subscribers that they have been tricked, and gives the address of a website about Internet scams. I’m curious to see if those fooled kids will have liked this one. Nevertheless a nice campaign, if you ask me.
Tv’s are convering into PC’s (otherwise we couldn’t use content aggregators),
PC’s are connected to Ipods (or Zune, if you have patience till November of this year),
Teens (or the future generation) already use those media 600% more than TV,
On top of that, cars will be connected soon (which was the only place where we were still mono-channel, radio),
Mobile phones are turning into media players.
In other words, online content (delivered on whatever platform) rules! Personalization and online services are needed to find the content you like (since we will see an explosion of content) and this is where RSS, search, social networking and UGC comes in. You will look into the content your peers like and subscribe to that. This is the end of media networks as we know it. It’s not the end of the 30 sec. spot but the end of the media network and the start of the personal network. This network will help you find your tunes, tv programs, reading, your next job, your next girlfriend, your next everything.
We have a great future ahead of us, if you ask me.
Nice loyalty campaign for mini (or should I say up-sell campaign): PSFK: Mini runs ads only Mini owners can read. I might be mistaken but you don’t often see campaigns directed solely to previous carowners. I’ve had 3 Audi‘s and never in those years have I ever received any mailing, emailing, ad or whatever to thank me for my loyalty or have they ever tried to convince me to buy another one.
This is maybe the reason I’m now changing brand. I’m buying a Saab now. Let’s see if they do a better job at this.
This ties in really well with the whole controversy on the Agency.com pitch for Subway. According to this article companies should let customers hijack their brands. Although I believe this to be true, not a lot of marketeers are willing to let go. For me, it’s another point that Agency.com didn’t do anything to harm Subway‘s brand and I remain convinced that the pitch was not a bad idea (I’m not talking about the execution, which could have been much better, I admit).