Nice presentation on writing Creative Briefs. Thanks Fred for the tip
Nice baseline as well: “There is no Silence”.
You have to see this.
Prior to CBS’ broadcast of the Super Bowl XLIV, three of the most popular terms associated with Dove were “soap,” “beauty” and “deodorant.” But in the 24 hours following the game, the Dove spot, via Ogilvy & Mather, started generating terms like “Super Bowl,” “ad” and “men," per Zeta Interactive, a New York City-based digital and interactive marketing agency. (The firm evaluated online consumer response to the ads leading up to, during and following the Super Bowl.)
Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.
Are you adapting your online strategies to target moms?