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"It's been awhile since Microsoft introduced a game-changing social Web application, but Vine — a service that's debuting today with a beta test in Seattle — could be a contender." Seattle Times
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Based on true accounts and personal experiences, the Singaporean author and former-stewardess exposes many little known facts beyond the stereotypical perceptions of the cabin crew. Written with candour, Janet also shares a comprehensive collection of humorous anecdotes, scandals and love stories 35,000 feet in the air.
links for 2009-04-27
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While the company's business PC and server businesses were badly hit, its consumer PC business fared much better, the company said, thanks to the growth in sales of its netbooks and its Windows ad campaign by Crispin, Porter & Bogusky.
links for 2009-04-23
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Given all this, after a year at Google I realized that I had no idea how my career was going to progress. By contrast, my Microsoft career goals were pretty clear within the first month after I joined the company in 1998.
This is when I knew it was time to go…
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It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.
links for 2009-04-20
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But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage?
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I am guessing that the most sophisticated marketers will continue to leverage Twitter while at the same time dive deeper into their use of Facebook with all it's complexity.
links for 2009-04-17
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For the first time in years, Microsoft (MSFT) has Apple (AAPL) on the defensive. Microsoft's new "laptop hunters" series of ads — which concede Macs are "cool" and "so sexy" — keep pressing the issue of price
links for 2009-04-16
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As a comment below points out, selling “free” Twitter names is apparently ‘against Twitter rules’, though this may only apply to accounts that are inactive. Given the nature of the consulting arrangement between CNN and Cox, it isn’t clear if Twitter will allow users to sell their accounts.
Personal comment: This might be a way to monetize Twitter, look at it as domain names, what do you think? -
"Strategically, a Microsoft deal looks like a good move," Wharton management professor Lawrence Hrebiniak noted in the article, adding, "Ballmer wants to get this deal done and go against Google. Yahoo should take the money and find other opportunities," Wharton management professor Keith Weigelt agrees. "Yahoo is losing the battle with Google slowly. I'd seriously consider the Microsoft search deal as a way to focus the company."
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Fallon London's Tate Tracks campaign for the Tate Modern in the UK that got a spectrum of musicians to write an original piece of music inspired by a piece of art in the gallery that was initially only able to be heard in the museum on a listening post next to the piece of art that inspired the music before being released online. It was an idea that got teenagers to visit the museum.
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So Twitter, be Microsoft, not AOL. Focus on the developers. Enable them to monetize and to grow with you. Become the Internet's first social OS and the rest will take care of itself. Do not chase Madison Avenue. Build the platform, monetize it with value-added services and inspire innovation and Madison Avenue and the rest of the world will plug into you.
links for 2009-04-14
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What the Chinese government needs to do more of is make it easier for small, 3-15 person shops to get loans and start companies. 60% of job creation in the US in the last few decades has been in companies with fewer than 50 employees. It is still way too bureaucratic for small business owners.
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In any case, here is a video interview I did with Elop, where he talks about making Microsoft a more open and innovative place, the changing business model of software and more:
links for 2009-04-13
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So Twitter will do its best to persuade Microsoft that Google is willing to break the bank, and Google probably won't do anything to discourage that spin. And, in the end, Microsoft will probably be the one to break the bank and "win" a big exclusive search deal with bad economics.
It's all good for Twitter, though. -
What are you doing? No what are you doing Apple, Skype, Flip, StubHub and Box.net?? These popular companies just couldn't resist paying off Twitter users to put advertisements into their Twitter streams using the new pay-per-tweet service Magpie. It's enough to make you question the true motives of any outspoken fan and the end result is pretty laughable when you take "a bird's eye view."
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BATAVIA, Ohio (AdAge.com) — Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that — and adapt their marketing — are in grave peril.
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But did you know that Windows Live Messenger is the number 1 IM Service with 320 million people in the world exchanging 8.2 billion messages a day and that Windows Live Hotmail is the number 1 email service with 271 million emails sent across the globe daily?
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Social media is seen by many marketers as the next gold rush. Michael Stelzner set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed.
links for 2009-04-12
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Now, Microsoft has launched a determined counteroffensive. Its uncharacteristically cool TV ads emphasize the affordability of PCs vs. Macs. And it has started offering PC makers a version of Windows, normally around $70, for as little as $15. Mac sales are sliding, and Linux is disappearing from most netbooks. Researcher NPD says 95% of PCs with a small screen and a sub-$500 price tag run Windows today, up from 10% in early 2008. "Microsoft has driven Linux off the lot in netbooks," says Roger Kay, founder of tech research firm Endpoint Technologies Associates.
links for 2009-04-09
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Bottom line for brands concerned about losing the crowd? "If you get quality right, you start to drive a lot of catch-up behaviour."
Brandopia 