I’m off for a week (again). This time not to go skiing but to give a course in CRM at the Open University of Ho Chi Minh. This course is in collaboration with the Solvay Business School.
See you again in the first week of April.
Andy Warhol’s 15 minutes of fame are back in full force. Check here:
Google Idol… unearthing the world’s talent…
You can watch already more than 50 tv channels (mostly dutch) here: KanalenKiezer :: kies klik kijk digitale televisie-kanalen
As we can see in this article e-Mailing : les bonnes recettes de Voyages-Sncf (in French), email marketing can really work. With a database of 6 million and segmented content for each target group (20 different versions of the newsletters) Voyages Sncf gets stunning results:
– 38% open rate
– Unsubscription rate of something between 0,3 and 0,16%
– great sales results (a pity they don’t give results here)
There will be no postings for a week. I’m off skiing to Val Thorens.