Masters in Management in Vietnam

I’m off for a week (again). This time not to go skiing but to give a course in CRM at the Open University of Ho Chi Minh. This course is in collaboration with the Solvay Business School.
See you again in the first week of April.


Email marketing works

As we can see in this article e-Mailing : les bonnes recettes de Voyages-Sncf (in French), email marketing can really work. With a database of 6 million and segmented content for each target group (20 different versions of the newsletters) Voyages Sncf gets stunning results:
– 38% open rate
– Unsubscription rate of something between 0,3 and 0,16%
– great sales results (a pity they don’t give results here)