Masters in Management in Vietnam

I’m off for a week (again). This time not to go skiing but to give a course in CRM at the Open University of Ho Chi Minh. This course is in collaboration with the Solvay Business School.
See you again in the first week of April.

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Email marketing works

As we can see in this article e-Mailing : les bonnes recettes de Voyages-Sncf (in French), email marketing can really work. With a database of 6 million and segmented content for each target group (20 different versions of the newsletters) Voyages Sncf gets stunning results:
– 38% open rate
– Unsubscription rate of something between 0,3 and 0,16%
– great sales results (a pity they don’t give results here)