At an event for press and developers on Thursday, PayPal and its partners described several new programming interfaces that are part of the company's upcoming Adaptive Payments Service and showed what developers can do with them.
Very interesting study on the value of using social media for brands.
Briliant study on Social media by Razorfish fithing 3 myths:
1. That companies have figured out how to build their brands in social media.
2. That television is dead.
3. That you cannot measure in the social web.