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“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”
links for 2009-12-16
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businesses driven by a higher ideal motivate employees and inspire consumers/customers. This leads to sustained strong results. This has been validated by the study I have fielded with the collaboration of Millward Brown Optimor, and the UCLA Anderson School of Management. Brands that consistently outperform their competition financially and in brand equity are driven by a higher ideal.
Brandopia 