Corporate blogging at Microsoft

One of our Execs at Microsoft just started a blog:MARCBRESSEEL.COM.The nice thing about this blog is that it’s genuine. In an internal mail to us he wrote the following:

“There is a lot of good blogs out there on digital – and guys that do it full-time professionally ! – so I have no arrogance whatsoever to become famous, good or even close to the quality that I read.

But I don’t care because it is just my thoughts and it is what it is. It is not ghostwritten like most corporate blogs; it’s authentic and hand made. Hence, I am doing this ‘after hours’, after midnight – as a second shift so to speak, hence the Nightshift title. (Close to Nighthawks – but that is a reference for the Hopper connaisseurs)”

If you ask me, he’s doing a great job. I’ve read most of the postings and I found them really spot on. I even found some new things on Microsoft, I didn’t know before (e.g. Aspirational research: the real future of search).

Be sure to put this one in your RSS Reader.

Oh and by the way, nobody asked me to write this positive review, this is just my personal view and not driven by Microsoft PR…if you had any doubts!

The mPhone from Microsoft

On the Next Net I just read this great article about the ZenZui. My first impression was that this was a iPhone lookalike (but not so good looking). But when reading the article about the widgets on the phone it sounded like the Windows Live strategy all over. Imagine that you could have all your gadgets from your Live.com page on your phone. This would be really great and would be a true differentiator to the iPhone.

I wonder when this phone is coming out?

Link to The Next Net: Microsoft Spin-Off Develops Its Answer to the iPhone

Fring

Has anybody tried Fring yet? According to their site: “fring™ uses your mobile internet connection to make peer-to-peer VoIP calls, send instant messages and talk with VoIP applications such as Skype, Google Talk , MSN Messenger and SIP at no extra cost.”

This sounds great, no!

IAB Europe Congress

The IAB has just launched their site to promote the European Congress which is taking place in Brussels on the 4th and 5th of June. It looks like a very interesting programme. They even started a blog, the IAB Europe Congress Blog and it includes a nice intro from Alain Heureux, president of IAB Europe… on Soapbox! 

Wikinomics

Just heard a great podcast on Wikinomics. You can check it out here at HBR Ideacast. It was an interview with Don Tapscott. According to his site: New Paradigm this is how he defines Wikinomics: “Mass collaboration is a new mode of production that is changing everything. The knowledge, resources, and computing power of billions of people are self organizing through blogs, wikis and peer to peer networks, into a massive collective force. ” He even started a blog on this: Wikinomics.com

Very interesting stuff!