links for 2010-04-14

• The Financial Services Club's Blog: P2P payments is far more than PayPal
  So in future, when I talk about PayPal, don’t forget that we’re also talking about their national equivalents such as iDEAL, Yandex.Money and Alipay. Similarly with Facebook, don’t forget that there’s also Mixi, Hyves, Orkut and Friendster.
  The implications of these services on core banking is exactly the same which is that we are seeing the creation of many disruptive, fresh and incredibly successful web services for social and P2P finance … leading, in future, to social B2B finance.
  (tags: Paypal Finance payment)

links for 2010-03-08

• Fashion Trends & Styles – Polyvore
  Brilliant concept. Express your style.Mix & match products from your favorite stores.Shop looks created by the web's largest fashion community.
  (tags: FAshion digital)

Brilliant video from Penguin on the iPad

iPad iMagineering from Penguin Books on Vimeo.

Creative Brief Workshop

Creative Brief Workshop

View more presentations from Nick Emmel.

Nice presentation on writing Creative Briefs. Thanks Fred for the tip

Beautiful ad for Sennheiser

Nice baseline as well: “There is no Silence”.

Bing Maps simply brilliant

You have to see this.

Brilliant Surface example

Microsoft Local Impact Map: Surface Edition from Stimulant on Vimeo.

DDB Belgium wins “Top Topical” creative prize

Congratulations to our creatives (who get to go to Cannes) for this award. Love the ad by the way.

More info here.

links for 2010-02-09

• Dove Super Bowl Spot Scores Initial Points With Men
  Prior to CBS’ broadcast of the Super Bowl XLIV, three of the most popular terms associated with Dove were “soap,” “beauty” and “deodorant.” But in the 24 hours following the game, the Dove spot, via Ogilvy & Mather, started generating terms like “Super Bowl,” “ad” and “men," per Zeta Interactive, a New York City-based digital and interactive marketing agency. (The firm evaluated online consumer response to the ads leading up to, during and following the Super Bowl.)
  (tags: DOve Superbowl Men)

links for 2010-02-08

• 5 essential reports if you want to target women online
  Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.

  Are you adapting your online strategies to target moms?

  (tags: Target women online digital research)