Jumbo Shrimp Marketing

Nice marketing presentation. Found on Brand Autopsy.


Microsoft Live Drive

This could be a winner, if you ask me.

“Microsoft Live Drive may launch before GDrive: “Microsoft is building an online storage service, code named Live Drive, says Ray Ozzie in an interview with Fortune: Microsoft is planning to use its server farms to offer anyone huge amounts of online storage of digital data. It even has a name for that future service: Live Drive. With Live Drive, all your information – movies, music, tax information, a high-definition videoconference you had with your grandmother, whatever – could be accessible from anywhere, on any device.”

Found on Techcrunch

1 + 1 = 11: The Mathematics of Brand Collaboration > The New Collaboratives

Very nice analysis of how advertisers and agencies can work together on brand building and what the organizational options are.
1 + 1 = 11: The Mathematics of Brand Collaboration > The New Collaboratives. I personally believe mostly in the 3rd model, as this is the only one that trully delivers an integrated solution that takes into account the consistency over the departments and gives you the possibility to work with best-of-breed specialists, which is an absolute must if you want to stand ou today.