links for 2009-09-09

  • In the first month of the promotion, shoppers visited dealers’ virtual showroom sites more than 1 million times and logged more than 1.4 million searches of GM inventory. In addition, nearly 4,000 new car buyers entered into negotiations online, over the phone and in person as a result of this promotion.
  • You then need set programs to actually give more value to consumers – to share, learn, question, and collaborate with your brands. A good place to start is by investigating the Owned, Bought and Earned media spaces around your brand and creating opportunities to connect with the things they are interested in, what they do, and what they value.

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