1- Don’t exaggerate the challenges. Sometimes a series of thoughtful, little steps can change the course of events. Everyone said New York City would require a Manhattan Project to recover from its desolate state in the early 1990s. But it only took three years and relatively small initiatives such as community policing, he noted.
2- Reframe the issue. Yellow Pages can’t be seen as an obsolete big fat book. Look at how the iPod won by being turned into a fashion statement instead of a complex technological advance.
3- Leverage “social connectors.” A small percentage of people who review products, check prices and stimulate interest in a product are always a major key to success.
“If you are willing to challenge convention and work harder, you can win,”