Digital presentation for Nestle Philippines (Beyond the banner)

Next Monday we are giving some presentations to people in the marketing department at Nestle in the Philippines on digital advertising. Since not all of us can attend the meeting we decided to make a few videos of our presentations which they will show Monday. Here is my bit on how we have to look beyond the banner when thinking about digital. It is largely based on a presentation of Helge Tenno, who writes a fantastic blog on digital and who has some amazing slides on Slideshare.

Let me know what you think?

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Streamy seems like a great social media aggregator!

Just read the review of Streamy on Readwriteweb. The moment you can Tweet from within this application I’m definitely switching over to this. To be honest I can’t understand why we are not building something similar to this and take Windows Live Messenger as a starting point for building out this application.

Streamy Demo (Quick) from Streamy on Vimeo.

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links for 2009-03-19

  • Spending on online channels grew faster than offline media. Compared with one year ago, marketers most often increased expenditures on Email (index of 60), Search (index of 59), Other Internet Marketing (index of 56), and New Media (index of 54).
    Projected revenue for Q1 2009 points to a decline, with an index of 38, as direct marketers do not expect to see improvements in their revenue performance. All three segments have similar revenue projection indices for Q1 2009: Suppliers indexed at 36, Agencies at 39, and Marketers at 40.
  • The predicted 40% rise in mobile marketing budgets for the year marks an opportunity for radio, said a group of mobile marketing execs during the Radio Advertising Bureau conference. eMarketer says the mobile segment will attract $6.5 billion in ad revenues by 2012.
    Radio’s big potential is to stop selling simple :30 or :60 spots and to begin creating a conversation between the station and/or the personality and the audience. Advertisers want such a conversation, which could be played out by a radio spot activating a text message component, said David Ross, chairman of mobile marketing and technology firm 3C Interactive (via Mediaweek).
  • We are getting reports that Microsoft’s PubCenter, a self serve thirty party ad publishers platform through AdCenter, is doing quite well with beta testers. Microsoft began testing PubCenter last summer.

Microsoft Gaze

Have a look at this video on Microsoft Gaze. Would love to see this on MSN. If you want to find out more about this, log in on the Gaze Beta site.

Microsoft Gaze will fundamentally improve your website in two key ways:
1 Gaze enhances your content through ad-supported in-line content.
2 Gaze enriches your user experience with an immersive and customizable environment.


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links for 2009-03-18

  • It's an anti-piracy initiative. Here's Stephen explaining the need for a "diversity of revenue streams":
    There will be ad-based revenue streams. There's an opportunity to draw those pirate customers into the revenue stream. We want to draw them into the Windows family and maybe there's an upsell opportunity later.
  • Joe makes a secondary point that's an intriguing idea — he credits not only the economy and netbooks, but Microsoft's "I'm a PC" ad campaign for putting Apple on the defensive.
    We're not sure if the ads below are making a bigger difference than price in this economy. But yes, marketing matters. And yes, the "I'm a PC" ads are better than those weird Jerry Seinfeld commercials.

links for 2009-03-17