links for 2009-03-19

  • Spending on online channels grew faster than offline media. Compared with one year ago, marketers most often increased expenditures on Email (index of 60), Search (index of 59), Other Internet Marketing (index of 56), and New Media (index of 54).
    Projected revenue for Q1 2009 points to a decline, with an index of 38, as direct marketers do not expect to see improvements in their revenue performance. All three segments have similar revenue projection indices for Q1 2009: Suppliers indexed at 36, Agencies at 39, and Marketers at 40.
  • The predicted 40% rise in mobile marketing budgets for the year marks an opportunity for radio, said a group of mobile marketing execs during the Radio Advertising Bureau conference. eMarketer says the mobile segment will attract $6.5 billion in ad revenues by 2012.
    Radio’s big potential is to stop selling simple :30 or :60 spots and to begin creating a conversation between the station and/or the personality and the audience. Advertisers want such a conversation, which could be played out by a radio spot activating a text message component, said David Ross, chairman of mobile marketing and technology firm 3C Interactive (via Mediaweek).
  • We are getting reports that Microsoft’s PubCenter, a self serve thirty party ad publishers platform through AdCenter, is doing quite well with beta testers. Microsoft began testing PubCenter last summer.

One thought on “links for 2009-03-19

  1. Text message advertising is the future and Clientxt is leading the way!

    How effective is text message advertising?
    Super Effective! Expect 1 in 4 customers to opt in to receive text message advertisements.

    How much does text message advertising cost?
    Super Inexpensive! The cost to reach one customer is only $0.05… you do the math!

    How well do text message advertisements convert?
    Super Conversion! You can expect that an average of 15% of your active subscribers will take you up on your mobile coupons, meaning that out of 100 active subscribers (people that receive your text message advertisements), 15 will buy products from you as a direct result of receiving your text messages.

    What ROI does text message advertising offer?
    Super Returns! Expect your ROI to be somehwere between 150% to 600%!!

    Why should I use text message advertising?
    Super Sales! We know that after you use our service, you’ll always devote at least 10% (and more if the text ads weren’t so cheap!) of your marketing budget to text message advertising. People receive instant advertisements straight to their mobile phones and can redeem them instantly! Just think of the possibilities! Think of the potential!

    For a quick demo, text ‘info3’ to 41513.

    Text message advertising is here! And Clientxt is leading the way!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s