links for 2009-03-10

  • "Suining decided to launch a branding campaign to imprint "睢=suī" in the minds of investors. After runs in Wenzhou, Taizhou, and Fuzhou, the campaign arrived in Beijing last Friday when the first of four full-page ads ran on the back cover of The Beijing News. The ad, which presented the character in isolation, incorporated a contest that invited readers to call a hot-line with answers to questions about pronunciation, geography, and notable historical events related to the character." I think this is a fantastic campaign, would love to find out what the results were.
  • All three countries represent both significant media markets in their own right, as well as lead indicators for new consumption patterns in other territories. With over 253 million Internet users, of which over 180 million are regular viewers of online video content – China has already surpassed the United States as the largest Internet audience in the world. Korea, with 35.4 million online users has both the highest penetration rate of broadband connections as well as the fastest broadband infrastructure anywhere. Finally Japan, with more consumers accessing the Internet from their mobile phone than their desktop PCs, has a history of mobile web innovation established long before the introduction of the iPhone into the US.
    (tags: Online video asia)
  • Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten. While the global economic crisis is one catalyst for the shift, it is by no means the only one – and U.S. marketers will lose their edge if they fail to understand what it means for them.
  • SINGAPORE–With saturated mobile markets in developed nations, phone manufacturers have to figure out ways to squeeze more features into lower-priced phones to capture the tech-savvy consumers in emerging markets.

2 thoughts on “links for 2009-03-10

  1. Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language 😉
    See you!
    Your, Raiul Baztepo

  2. Hi !!!! 😉
    I am Piter Kokoniz. Just want to tell, that I’v found your blog very interesting
    And want to ask you: what was the reasson for you to start this blog?
    Sorry for my bad english:)
    Thank you:)
    Piter Kokoniz, from Latvia

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