But if you’re going to switch on YouTube to watch premium content, it better look good, it better arrive quickly, and it better be reliable. Google’s edge-caching moves help solidify that.
…No doubt this is just the first of many such add-ins that will imbue our most used applications with social features. And that will make even the most tedious of applications increasingly valuable to us….
By contrast, Bernstein Research forecast last month that total TV advertising would fall 1.9% this year, and another 5% next year, to $65 billion for 2009.
Despite its small footprint, online video has gotten advertisers excited, as they shift dollars to the Web to keep pace with the amount of time consumers spend watching videos there. But the eMarketer forecast is down from earlier projections of 49% growth, and as the recession forces marketers to scrutinize every penny, no area is immune.
Wauw that went fast!