Excellent presentation from the guys at The economist. Especially cutting marketing budgets in a recession is not a good thing:
- because marketing is part of the solution, not the problem
- because what you sacrifice now, you will pay for later
- because it can do serious damage to your brand
- because it is a golden opportunity to gain market share
- –> The biggest shift in a downturn is towards accountable media – this typically means a greater spend online.