Ads on Edge

Excellent presentation from the guys at The economist. Especially cutting marketing budgets in a recession is not a good thing:

  • because marketing is part of the solution, not the problem
  • because what you sacrifice now, you will pay for later
  • because it can do serious damage to your brand
  • because it is a golden opportunity to gain market share
  • –> The biggest shift in a downturn is towards accountable media – this typically means a greater spend online.

4 thoughts on “Ads on Edge

  1. Hey Geert, funny coincidence (?); 2 days before this post I wrote a blogpost with 9 tips for marketing in this economy: “”

    Sign of the times I guess 🙂

  2. Thanks for any other informative blog. Where else could I am getting that kind of information written in such a perfect method? I have a project that I’m just now running on, and I have been on the glance out for such info.

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