End of the 30 second spot? Again

Obama get’s it. He bought not 30 seconds spots but 30 minutes spots on 3 of the 4 national tv stations. Good tactic, if you ask me.

Technorati Tags: ,,

Advertisements

2 thoughts on “End of the 30 second spot? Again

  1. Agree … 30 seconds is not enough for us to hang off anymore. A good content experience provides us with shared context. This example is what Seth Godin would call “remarkable”. There’s much that marketers can learn from what Obama is doing!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s