Wall Street Journal: The Justice Department has secretly hired one of the nation's best-known litigators, former Walt Disney Co. Vice Chairman Sandy Litvack, for a possible court challenge to Google Inc.'s growing power in advertising.
Mr. Litvack's hiring is the strongest signal yet that the U.S. is preparing to take antitrust action against Google and its advertising deal with Yahoo Inc
In the PC world, Microsoft had nearly as many complements as Google now has in the Internet world, and Microsoft, too, expanded into a vast number of software and other PC-related businesses – not necessarily to make money directly but to expand PC usage. Microsoft didn't take a cut of every dollar spent in the PC economy, but it took a cut of a lot of them. In the same way, Google takes a cut of many of the dollars that flow through the Net economy. The goal, then, is to keep expanding the economy.
Brands need to build an experience…they need to create Brand Utility for consumers.