I have to admit, this is a fantastic banner and perfectly integrated with the rest of the campaign. Go to The New York Times now and check it out!
According to Adfreak: “The first iteration of this approach was so successful that it has drawn over 600,000 views on YouTube. The only problem was, it crashed some browsers, leading tech blog Engadget to pull the ad. They seem to have worked out the kinks for the new execution.”