The great advertising shift

Just look at these figures:

  • US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%.
  • US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.

I’m glad I’m working on the online side 😉

Found thanks to: The great advertising shift · Marketingfacts#When:06:21:00Z

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2 thoughts on “The great advertising shift

  1. Define online. when TV becomes digitla, when outdoor becomes digital – are we still going to discuss online, or relelgade online to web pages?

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