Modern B2B Marketing: Budgets

Just found this very helpful posting: Modern B2B Marketing: Budgets. Especially handy as I’m working on next year’s budget as we speak. The big split looks like this:

  • Field Marketing / Demand Generation: 64.7%
  • Corporate Communications: 15.0%
  • Product Marketing: 9.5%
  • Branding/Advertising: 7.2%
  • Channel Marketing: 2.5%
  • Market Intelligence: 1.1%

Very interesting indeed!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s