Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers – our clients – to question themselves and the way they communicate with their target groups. In this blog, the making of, I will keep you posted about the making of the campaign and the results it achieved. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “there are no rules!”
Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me 😉
I will continue to give my personal views on advertising, marketing and the internet in general on this blog, if you want to follow my advertures in making the movie, put ‘the making of’ in your RSS reader.