Microsoft’s Secret Plan To Get Google

This seems like a good idea, don’t you think: “Microsoft could pick up a very large portion of the text advertising from Google and Yahoo! by doing one thing–paying websites a very small amount per impression, per pages where an ad is viewed. The payment could be modest, but would give sites credit for getting an ad in front of visitors. If the visitor takes an action, the payment increases. Microsoft says it is serious about making its search properties and MSN successful instead of being “also rans” trailing Yahoo! and Google by miles. It may not be a coincidence that MSFT is rumored to be looking at ad serving giant DoubleClick. Well, Mr. Ballmer, here is chance to turn the text search ad business on its head.”

Read the whole story here: Link to 24/7 Wall St.: Microsoft’s Secret Plan To Get Google

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