In Belgium, Axe has made some great campaigns. But in Argentina they are taking it one step further with there City Hunters campaign. This is a great example of branded entertainment. They created a comic strip of 30 minutes (bye bye 30 seconde spot!) that is aired on Fox. I have only watched the teasers online but they are fantastic. Drawings are made by Milo Manara, the famous adult comic strip designer, and direction was in the hands of Carlos Beaza, who has directed several episodes of The Simpsons.