Windows Live Barcode

BarcodeAnd another Live service sees the light. This time it is: Windows Live Barcode. It is a new way to avoid repetitive input, store more information and enjoy better handset service within seconds. On the other hand it’s also an opportunity for advertisers. Just have a look at this campaign in Mexico: Promo Sprite . It’s extremely simple. You take a photo of the barcode and your phone translates it automatically: wheter it’s a promotional code, some text or your business card. On Windows Live Barcode you can easily try it yourself. I’ve tried it and on the right you can see my businesscard converted in a barcode. Pretty nice, no?

Crossposted on our teamsite and triggered by reading Marketingfacts


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