Mobile phone is at the center of teenagers

Found this interesting post on Marketingfacts (in dutch). Will translate a few points as it’s really interesting. They have gone through the Mobile Life Youth Report 2006 and here are a few highlichts from that study:

  • teenagers prefer to use their phone for SMS than to call. The target group send an average of 9,6 SMS per day.
  • 42% of teenagers claim: “if I don’t get one call a day, I feel unwanted”.
  • 78% of teenagers agree that the phone improves their social life.
  • Confidentiality is key for teenagers, 1/3 claim they use their phone without parental consent.

Impressive no? 


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