Found this interesting post on Marketingfacts (in dutch). Will translate a few points as it’s really interesting. They have gone through the Mobile Life Youth Report 2006 and here are a few highlichts from that study:
- teenagers prefer to use their phone for SMS than to call. The target group send an average of 9,6 SMS per day.
- 42% of teenagers claim: “if I don’t get one call a day, I feel unwanted”.
- 78% of teenagers agree that the phone improves their social life.
- Confidentiality is key for teenagers, 1/3 claim they use their phone without parental consent.