Convergence

Using online videos to promote books! Convergence is the “mot du jour”. Many publishers are doing it according to MediaBuyerPlanner. And The New York Times wrote a whole piece on it. I found a nice example of it for this book: Shadow Man
Specifically for what I am doing (check out my profile if you don’t know), I found a marvellous quote:“It’s so affordable that publishers are trying it for all different kinds of books,’’ said Skye Van Raalte-Herzog, a producer at Expanded Books.”

If all our prospects / clients would think like that I’d have an easy job.

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