Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising – Knowledge@Wharton (2)

Another one from the same article.

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising – Knowledge@Wharton: “Wharton marketing professor Barbara Kahn says interactive and entertaining Internet advertising is part of a larger trend in branding in which ads have moved from being product-focused to being consumer-oriented; experience is now part of the equation. ‘The idea is that it’s not enough to focus on the benefit to the consumer; you have to provide an experience.'”

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