Are marketeers deaf?

Or are they just slow to adapt? When reading news and postings on the changing landscape of marketing I can’t help but think that marketeers or advertisers don’t follow current trends. Here are a few examples of trends I read in the last couple of weeks where it is obvious that marketeers don’t take them into account:

  • 80% of buying decisions are taken by women
  • most ad spending still goes to TV
  • push marketing still rules
  • user generated content is taking over
  • businesses are still not data driven
  • Search is the future
  • Communities rule

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