Brandopia

Nice presentation on writing Creative Briefs. Thanks Fred for the tip

Nice baseline as well: “There is no Silence”.

You have to see this.

Microsoft Local Impact Map: Surface Edition from Stimulant on Vimeo.

Congratulations to our creatives (who get to go to Cannes) for this award. Love the ad by the way.

More info here.

• Dove Super Bowl Spot Scores Initial Points With Men
  Prior to CBS’ broadcast of the Super Bowl XLIV, three of the most popular terms associated with Dove were “soap,” “beauty” and “deodorant.” But in the 24 hours following the game, the Dove spot, via Ogilvy & Mather, started generating terms like “Super Bowl,” “ad” and “men," per Zeta Interactive, a New York City-based digital and interactive marketing agency. (The firm evaluated online consumer response to the ads leading up to, during and following the Super Bowl.)
  (tags: DOve Superbowl Men)

• 5 essential reports if you want to target women online
  Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.

  Are you adapting your online strategies to target moms?

  (tags: Target women online digital research)

Excellent, no?

• B.V.L.G.: Aantal Twitter gebruikers
  Sysomos, een bedrijf actief in social media analytics, heeft twee weken terug een bericht gepubliceerd waarin de procentuele opdeling van de Twitter gebruikers per land aangegeven werden. België zou goed zijn voor 0,21% van het totaal aantal Twitter gebruikers.

  Het totaal aantal Twitter gebruikers is België zou bijgevolg zich kunnen situeren tussen de 150.000 en 200.000 (0,21% van 75 en 96 miljoen).

  (tags: Twitter Belgie)

I’m sure every reporter will have to watch this in the future!