Brandopia

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Archive for March 2009

Microsoft Gaze

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Have a look at this video on Microsoft Gaze. Would love to see this on MSN. If you want to find out more about this, log in on the Gaze Beta site.

Microsoft Gaze will fundamentally improve your website in two key ways:
1 Gaze enhances your content through ad-supported in-line content.
2 Gaze enriches your user experience with an immersive and customizable environment.

 

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Written by geertd

March 19, 2009 at 9:40 am

Posted in Marketing

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links for 2009-03-18

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  • It's an anti-piracy initiative. Here's Stephen explaining the need for a "diversity of revenue streams":
    There will be ad-based revenue streams. There's an opportunity to draw those pirate customers into the revenue stream. We want to draw them into the Windows family and maybe there's an upsell opportunity later.
  • Joe makes a secondary point that's an intriguing idea — he credits not only the economy and netbooks, but Microsoft's "I'm a PC" ad campaign for putting Apple on the defensive.
    We're not sure if the ads below are making a bigger difference than price in this economy. But yes, marketing matters. And yes, the "I'm a PC" ads are better than those weird Jerry Seinfeld commercials.

Written by geertd

March 19, 2009 at 12:05 am

Posted in Uncategorized

Future of Microsoft

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Stephen Elop’s speech at Wharton. I already shared the video but this is the whole speech as he did. Seeing this gave me a real boost and makes me happy again about working at Microsoft. If you work at Microsoft and are thinking about changing jobs, watch this and stay put! If you don’t, join us if you can ;-)

Written by geertd

March 18, 2009 at 2:59 am

Posted in Marketing

links for 2009-03-17

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Written by geertd

March 18, 2009 at 12:06 am

Posted in Uncategorized

links for 2009-03-16

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Written by geertd

March 17, 2009 at 12:04 am

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links for 2009-03-13

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Written by geertd

March 14, 2009 at 12:04 am

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links for 2009-03-12

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  • P&G is doing something you might want to be a part of tonight. Instead of marketing in the usual way, they are going to ask you to buy some T-shirts. The shirts are cool, retro and I'm wearing one right now. If you buy one 100 % of your money will go toward Disaster Relief, specifically Feeding America this is the type of organization that can be mobilized to make a huge difference in future "Katrinas" should they happen (unfortunately, they will).
    (tags: Social Media P&G)

Written by geertd

March 13, 2009 at 12:05 am

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links for 2009-03-11

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  • Network effects are also critical for deployment. People pick up the things that their friends use. This is all fine and well if everyone can get access to the same platform, but when that's not the case, new problems emerge. We're all developing nice new social technologies for the mobile phone. And people even want those technologies. But they aren't taking off. Why? There are no cluster effects. If you use IE and I use Firefox, we can still both get to Facebook. If you use Windows Mobile and I use an iPhone or you're on Verizon and I'm on AT&T, the chances of us being able to do the same things with our devices are pretty limited, especially when you take into account the limited nature of data plans. We can't role out cool new technologies if we can't get cluster effects. We don't just need network effects to get things to spread; we also need to think in terms of complete clusters. And we need to design with this in mind.
    (tags: Social Media)
  • In January Fred Wilson wrote about super cheap CPMs. His prediction for 2009 was that "display advertising will get so cheap and the tools to target it will get so good that it will be shown that it can outperform search." It's an interesting one. When the media space gets cheap enough, it doesn't really matter what the click-through rate or anything else is. That's why spam works after all (some incredibly small fraction of those spammed has to actually act on it for the ROI to work out). Of course this kind of flies in the face of everything I said before, but hey, who's counting? The issue of course with super low CPMs is that it's hard to make a lot of money off them if you're a publisher (well that and really crappy banner ads hurt your brand as a publisher). But anyway, it's a different way of thinking about online advertising.
  • PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

Written by geertd

March 12, 2009 at 12:05 am

Posted in Uncategorized

links for 2009-03-10

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  • "Suining decided to launch a branding campaign to imprint "睢=suī" in the minds of investors. After runs in Wenzhou, Taizhou, and Fuzhou, the campaign arrived in Beijing last Friday when the first of four full-page ads ran on the back cover of The Beijing News. The ad, which presented the character in isolation, incorporated a contest that invited readers to call a hot-line with answers to questions about pronunciation, geography, and notable historical events related to the character." I think this is a fantastic campaign, would love to find out what the results were.
  • All three countries represent both significant media markets in their own right, as well as lead indicators for new consumption patterns in other territories. With over 253 million Internet users, of which over 180 million are regular viewers of online video content – China has already surpassed the United States as the largest Internet audience in the world. Korea, with 35.4 million online users has both the highest penetration rate of broadband connections as well as the fastest broadband infrastructure anywhere. Finally Japan, with more consumers accessing the Internet from their mobile phone than their desktop PCs, has a history of mobile web innovation established long before the introduction of the iPhone into the US.
    (tags: Online video asia)
  • Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten. While the global economic crisis is one catalyst for the shift, it is by no means the only one – and U.S. marketers will lose their edge if they fail to understand what it means for them.
  • SINGAPORE–With saturated mobile markets in developed nations, phone manufacturers have to figure out ways to squeeze more features into lower-priced phones to capture the tech-savvy consumers in emerging markets.

Written by geertd

March 11, 2009 at 12:06 am

Posted in Uncategorized

links for 2009-03-09

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Written by geertd

March 10, 2009 at 12:06 am

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