Archive for December 2008
links for 2008-12-19
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Contrary to some recent reports, senior managers at Acer and other leading vendors have confirmed that Microsoft Windows XP now dominates the emerging sub-notebook market with more than 90% of new sales. Meanwhile, Linux, which had the netbooks market to itself until April this year, has seen its share of the space eroded to less than 10% in a breath-taking decline.
links for 2008-12-17
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From the man himself:"…Still, Windows Live Web services and Essentials provide solid tools that can help you organize your email, messaging, photos, storage, scheduling and social networking in one place with one password. That, by itself, is a relief."
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…An analyst at Screen Digest predicts that YouTube will generate U.S. revenues of $100 million vs. Hulu’s $70 million in 2008. Next year, however, Hulu is predicted to nearly triple revenues and tie YouTube’s projected $180 million. On the surface, that is impressive. But when you dig into it, it is downright outstanding: Hulu is nearly one-tenth the size of YouTube in U.S. unique users…
links for 2008-12-16
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But if you’re going to switch on YouTube to watch premium content, it better look good, it better arrive quickly, and it better be reliable. Google’s edge-caching moves help solidify that.
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…No doubt this is just the first of many such add-ins that will imbue our most used applications with social features. And that will make even the most tedious of applications increasingly valuable to us….
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By contrast, Bernstein Research forecast last month that total TV advertising would fall 1.9% this year, and another 5% next year, to $65 billion for 2009.
Despite its small footprint, online video has gotten advertisers excited, as they shift dollars to the Web to keep pace with the amount of time consumers spend watching videos there. But the eMarketer forecast is down from earlier projections of 49% growth, and as the recession forces marketers to scrutinize every penny, no area is immune.
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Wauw that went fast!
links for 2008-12-12
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Some nice comments on the presentation from my Belgian co-workers.
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Can't wait to try this out! But it will probably only be US right?
links for 2008-12-10
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I didn't know they spend 25 million on marketing this movie? Good article and still up to date even if it was from 1999!
links for 2008-12-09
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I didn't know they spend 25 million on marketing this movie? Good article and still up to date even if it was from 1999!
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NEW YORK (AdAge.com) — Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft." "Softwear," instead of software. Get it?
1 award and 2 shortlists
These are for a campaign we did when I was still working in Belgium…but still nice to hear of course.
This time it is for the 2nd movie:”Inspiration, anyone”. We are shortlisted in the Eurobest festival in the category “viral advertising” and in the Sharks we are also shortlisted.
We did win a bronze award in the Epica awards in the web category.
links for 2008-12-02
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Social viewing by MTV
