Ads on Edge
Excellent presentation from the guys at The economist. Especially cutting marketing budgets in a recession is not a good thing:
- because marketing is part of the solution, not the problem
- because what you sacrifice now, you will pay for later
- because it can do serious damage to your brand
- because it is a golden opportunity to gain market share
- –> The biggest shift in a downturn is towards accountable media – this typically means a greater spend online.
Hey Geert, funny coincidence (?); 2 days before this post I wrote a blogpost with 9 tips for marketing in this economy: “http://www.copypaste.nl/728/budget-cut-9-tips-for-low-budget-marketing-roi-guaranteed/”
Sign of the times I guess
Jeroen
November 11, 2008 at 10:12 pm
you can say that again!
geertd
November 12, 2008 at 12:59 am
[...] A dica é do blog Éisso.org e do Brandopia. [...]
Na crise, invista em propaganda, diz The Economist « Miguel da Rocha Cavalcanti
January 4, 2009 at 3:40 am
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will my ex come back
August 23, 2011 at 3:30 am