Brandopia

One of the perks of my new job is getting to know more about Asia. Now that we are settled in, I can start travelling a bit. Today I’m speaking at a Rich Media workshop we are organising in Manila, Philippines. When I arrived at the airport it felt like arriving somewhere in central America. Don’t ask me why, but it did. Anyway, didn’t have much time to visit the city. Maybe next time.

• How dumb can it get?: new MSN ad campaign
  I totally agree! This ad won’t do much for us.
  (tags: microsoft MSN advertising)
• Best summary of the future of advertising!
  Checkout this presenation. Excellent summary of what marketers should do.
  (tags: Marketing Advertising Future)

• DOTHETEST
  A test of awareness…you’ll be surprised
  (tags: Advertising, awareness)

• Pour un flirt avec toi
  Interesting study in flirting online!
  (tags: Windows Live Messenger flirting Bresseel)

• What Media Company Gained the Most Market Share in 2007? (Hint: It Starts With a G).
  Interesting analysis of the ad market.
  (tags: advertising industry market share microsoft google)

Excellent interview, it’s an hour long but it’s worth it. I wanted to embed it here but I couldn’t find it? Have a look at it here.

Great online game for Coke zero. Reminds me a bit of the Axe campaigns but nevertheless a great game. I played it till the end…and I’m very bad at gaming!

One thing I found strange: why did the actor have to look like a drug addict?

Anyway, great campaign, excellent execution and right on target if you ask me.

• The world’s 50 most powerful blogs
  Look who’s really influential!
  (tags: Bloggers)
• Google Focused Linux PC’s Fail At Wal-Mart
  Well, well, well….
  (tags: Google, Linux, Microsoft)
• Social Media in the 1990’s
  If you’re a marketer over 30 years old check this out and tell your younger co-workers that nothing really changed
  (tags: Social media)

• Watch Steve Ballmer and Guy Kawasaki Live
  Fantastic interview of Steve Ballmer by Guy Kawasaki. If you work at Microsoft you’ll love it, if you don’t you’ll want to work here
  (tags: Mix Microsoft Ballmer Kawasaki)

• Apple stabs Adobe in the back
  No flash on Iphones?
  (tags: microsoft Silverlight flash Adobe Apple)
• Microsoft Mix Keynote Two, Live From Las Vegas
  I wish I was there!
  (tags: Mix Microsoft)
• Microsoft Recommends WoM
  (tags: Microsoft Advertising WOM)