Brandopia

Musings on marketing, communication and technology

links for 2008-02-27

with 2 comments

Written by geertd

February 27, 2008 at 12:25 am

Posted in Marketing

2 Responses

Subscribe to comments with RSS.

  1. I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Jason Rakowski

    Jason Rakowski

    February 27, 2008 at 12:37 am

  2. [...] Name Brand’s Have a Clear Advantage When Developing eBrands February 27, 2008 at 11:49 am | In Career Development, People, Personal Branding, eBrand | Everyone starts out as a commodity until they discover their personal brand. A commodity is something that has no differentiating qualities that separate it from others. For people this means that you are just like everyone else. When your first starting off, it’s very hard to breakthrough. Who is going to link to your site, reach out to you or comment on your blog if you don’t have a legitimate “resume.” I hate using the word resume, but it’s still so commonly known and used that you get the point. The media doesn’t care about no name brands because there are far too many experts they can already use for sources. Why should they bother with someone who doesn’t work for a high profile company, nor has done something remarkable? [...]


Leave a Reply