Stunning ad for Dove. After their campaign for real beauty they stretched the idea for reality in advertising a bit further. Fantastic
Musings on marketing, communication and technology
Stunning ad for Dove. After their campaign for real beauty they stretched the idea for reality in advertising a bit further. Fantastic
I agree - great ad. We’re seeing more and more of these video and site applications to take advantage of the viral marketing that happens online. Stunning, edgy, irreverant campaigns that couldn’t make it on traditional tv in North America are being released on the net with the purpose of it being spread virally. Two examples I’ve blogged about are Smirnoff’s Tea Partay and the very amusing Philip’s Shave Everywhere Men’s Bodygroomer.
Thanks Rajan, also for poiting me to the great Smirnoff Tea PArtay movie. I hadn’t seen that one, Really good.
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Excellent post.