Agency.com pitch for Subway
Waauw, take about mixed emotions. 50% thinks it’s crap and 50% agrees that it’s a good idea. What’s this all about. Have a look at this video first on Youtube. Apparently Agency.com is pitching for new business at Subway. To do that they have made a video, presenting the team that they are putting on Youtube and hope that it get’s viral. At the moment the video didn’t get spread massiveley ( +/- 5000 view when I last checked). But the amount of comments is quit impressive. Adrants really thinks it’s horrible and even there reading the comments is like a pingpong game: i’m pro, i’m against, i’m pro, etc.
My opinion: the video itself is not great (a bit boring maybe) but I love the idea of the viral video being the pitch itself and looking at the controversy it’s working. I would keep these guys on the shortlist after this pitch!
I agree. They had the balls to jump in the water. Agency bashing – advertising industry bashing for that matter – is of course a great sport. And the video fits with the prejudice people have against agencies. It seems like they are trying to be a little bit too hard to be cool and that’s what got the ball of bashing rolling. A bit more irony definitely should have done the trick. There should have been more stuff like the women asking the guy on the street: “are you allowed to talk te women”. That was dead funny.
But they made their point. The viral spread and it resulted in some cool spoofs and CGC like the t-shirts with quotes. I hope they make a new middlefingerstatement video to reinstall their street credibility. That would be cool.
Grtz,
Tom
Tom De Bruyne
August 6, 2006 at 10:03 am
Good idea about the middlefinger
geertd
August 7, 2006 at 5:13 am
[...] Keep Agency.com in the pitch? Geert would, but I’m not sure. They clearly are up for a viral stunt, but creativity was not top. Curious to see how this will evolve anyway. Posted by Kris Hoet Filed in internet, blogging, marketing, fun, advertising [...]
‘Cross The Breeze » Blog Archive » Spinal Tap of agencies?
August 7, 2006 at 8:36 am