Brandopia

Nice marketing presentation. Found on Brand Autopsy.

Just found this site: Ads of the World | Daily Creative Fix . Great collection and a true source or inspiration.

Live MSN TV is a nice initiatif from Microsoft to get closer to the advertisers and agencies. A lot of case studies and nicely presented. I read on other blogs that the initiative is not that succesful but I think it will need a bit more time.

This could be a winner, if you ask me.

“Microsoft Live Drive may launch before GDrive: “Microsoft is building an online storage service, code named Live Drive, says Ray Ozzie in an interview with Fortune: Microsoft is planning to use its server farms to offer anyone huge amounts of online storage of digital data. It even has a name for that future service: Live Drive. With Live Drive, all your information – movies, music, tax information, a high-definition videoconference you had with your grandmother, whatever – could be accessible from anywhere, on any device.”

Found on Techcrunch

Very nice analysis of how advertisers and agencies can work together on brand building and what the organizational options are.
1 + 1 = 11: The Mathematics of Brand Collaboration > The New Collaboratives. I personally believe mostly in the 3rd model, as this is the only one that trully delivers an integrated solution that takes into account the consistency over the departments and gives you the possibility to work with best-of-breed specialists, which is an absolute must if you want to stand ou today.

Something else for a change. Here, Identity: Best of the Best 2006
you will find a list of the winners of the international contest of logos, trademarks and corporate identity organized by Identity Magazine in Russia. Some beautiful stuff and maybe some inspiration for some of us.

Excellent article on what the strategic choices are for an advertising company to cope with the future. Strategic Marketing

A new tv show Port City PD – VIDEO has appeared specifically for Ipod en mobile video. You can subscribe online and there are already 2 episodes. The program last 30 minutes. Let’s see how this works out!

First found on: Frank-ly

Taken over from I-wisdom:

Increasing the effect of advertising on word of mouth: “Did you know that only 3,4% of actual face-to-face Word-of-Mouth conversations are stimulated by the marketing organisations promotional effort? Given the fact that from the top-5 Word-of-mouth stimulants, more than 50% of WOM is determined when one partner in a conversation feels a need with the other conversational partners, and more than 18% is just merely coïncidential Word-of-Mouth.

If this teaches us one thing, than it’s definitely the fact that we should pay a lot more attention to understanding the context of WOM conversations and how the messages are woven into everyday conversations. One of the implications for this is that marketingcommunication should pay a lot more attention to the level of talkability of the commercial message. If there could be a better match with this conversational context, in which conversational partners address felt needs, than we might increase this 3,4% dramatically.

Link: http://www.womma.org/metrics/pres/womma_research_carl.pdf

Presentation by Prof. Dr. Walter Carl at the Measuring Word Of Mouth conference. More presentations here.

Interesting! With this service from Scanr you can take a picture of a document and turn it into a searchable PDF file.
Scan, copy and fax with your camera phone or digital camera

First found on: TechCrunch