Brandopia

I’m off for a week (again). This time not to go skiing but to give a course in CRM at the Open University of Ho Chi Minh. This course is in collaboration with the Solvay Business School.
See you again in the first week of April.

New formats arise everyday. Check this out:
Lincoln.com – LovelyBySurprise
A 90 minutes online movie to promote the new Lincoln.

First found on Agenda Inc.

Andy Warhol’s 15 minutes of fame are back in full force. Check here:
Google Idol… unearthing the world’s talent…

You can watch already more than 50 tv channels (mostly dutch) here: KanalenKiezer :: kies klik kijk digitale televisie-kanalen

As we can see in this article e-Mailing : les bonnes recettes de Voyages-Sncf (in French), email marketing can really work. With a database of 6 million and segmented content for each target group (20 different versions of the newsletters) Voyages Sncf gets stunning results:
- 38% open rate
- Unsubscription rate of something between 0,3 and 0,16%
- great sales results (a pity they don’t give results here)

Great movie!!

There will be no postings for a week. I’m off skiing to Val Thorens.

Cool video on why Macs suck!

On this blog:Alternative Buzz I found the story behind the blog campaign from Dior ,launched with the contribution of 12 bloggers. They also say they have received more than 220 comment in the first week. But Jean Nasr from Alternative buzz quickly found out that those comments all came from only 9 IP adresses. Vichy tried to pull the same stunt a while ago and failed miserably… how long will Dior last?

First heard about this on Marketingfacts

Great DM campaign for Live MSN in the Netherlands
Frank-ly – Rhinofly
(copy in Dutch)