Brandopia

Musings on marketing, communication and technology

Archive for January 2006

50 is the new 30

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50 is the new 30. More and more older women are considered as sexsymbols.Terri, Sharon, Demi… all almost 50. In 2004 there was an average of 1 glossy per month with an older woman on the cover, in 2005 it was double that. Christie Brinkley: “As we start to age, we want advertising to address our needs. Don’t try to trick us. Don’t give us a 20-year-old talking to us”.
Free translation of this posting: fris_licht – signalen van de horizon: 50 is de nieuwe 30

Written by geertd

January 11, 2006 at 7:36 am

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Jeep spot on Google video

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Just found this great ad for Jeep on Google Video. So simple yet great ;-) Maybe only appreciated by men… but I guess their target market is primarily male, no? Great feature by Google to allow you to put the movie onto your own website as well.

Written by geertd

January 10, 2006 at 7:42 am

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Wabi-sabi

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According to one of my collegeas Wabi-Sabi is the trend of the future: Wabi-sabi – Wikipedia, the free encyclopedia
I’ll keep this in mind ;-)

Written by geertd

January 9, 2006 at 2:46 pm

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Respond Dammit

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Great stuff found on Adpulp, taken over completely here:
Respond Dammit: “Spike Jones at Brains On Fire republished the latest response rate findings from the Direct Marketing Association:
Here’s a breakdown of what they found out about average response rates for 2005:

Direct Mail: 2.77%
Dimensional Mail: 3.67%
Postcards: 2.19%
Catalogs: 3.67%
E-mail: 2.48%
Telephone: 8.55%
Package Inserts: 1.74%
Statement Stuffers: Less than 1%
Coupons: 4.29%
Banner/Rich Media Ads: 3.52%
Search Engine Marketing: 1.07%
Newspaper – Space Advertising: 0.5%
Magazine – Space Advertising: 0.17%
DRTV: 8.14%
Radio: 0.31%

Written by geertd

January 9, 2006 at 10:22 am

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Old Liners Becoming Onliners

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Interesting online demographics: Older people are flocking the net.
Old Liners Becoming Onliners
Found on: I-wisdom

Written by geertd

January 9, 2006 at 10:19 am

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Vitamin Enriched Underwear

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That’s what I call product development! After functional food we’ll see more and more functional clothes and fabrics this year.
Found on Coolhunting

Essence: Vitamin Enriched Underwear from Aussiebum:
Aussiebum, an Australian underwear company, has just introduced their newest line of underwear, called Essence. The underwear is made from microfibre, which is treated with acerola (a fruit high in vitamin c and antioxidents) and other ‘organic substances.’ These ingredients remain active for 15 washes, and can be ‘reactivated.’ What’s fascinating about this technology are other potential enrichments: Think caffeine, nicotine (or the opposite, the new patch), Viagra…the possibilities are endless… “

Written by geertd

January 9, 2006 at 9:45 am

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Cool device

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This is so cool. I want one of these OQO personal computers. I wonder when this will be available in Belgium.

Written by geertd

January 6, 2006 at 10:40 am

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Measuring Marketing: Beyond ROI

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Great article:Measuring Marketing: Beyond ROI
It clearly describes how difficult it is to find a standard in accountability in marketing. Another thing that struck me when reading this article, was that Marlboro has the most accountable brand today and this by cutting their media spending almost to zero (due to legal reasons) and by only using direct communication tools towards their customer base.
Shouldn’t we all cut above the line advertising and put all are money in the pockets of our loyal customers? Why doesn’t Nokia (I’ve been a Nokia customer since I bought my first cellphone in 1998) invite me to Finland for a trekking with reindeers or something. Or why can’t I go on a shopping spree in Redmond because I’ve been a loyal customer of all of Microsofts products. Just a thought ;-)

Written by geertd

January 5, 2006 at 2:48 pm

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Sony Bravia: again

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I’ve posted on Sony Bravia’s ad campaign several times, but I can’t help it. It’s just a great campaign. Yesterday I was at a shopping mall and there was a small stand for Sony Bravia. The great thing about it was that the kids (and their mums) were attracted to the tubes with bouncing balls. But as you can see in the pictures, the 30 – to 40 something, dressed in suits were attracted by the big screens from Bravia showing the ad and the making-of movie.

Written by geertd

January 5, 2006 at 9:12 am

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Making this blog interactive

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Let’s give it a try and make this blog interactive. Up until know I have used this blog to post about marketing ideas, advertisign campaigns or stuff in general I found interesting. In a way I used it as my personal archive of things that mattered to me. I’d like to change that and find ideas for you. Advertising, marketing or communication in general is about finding ideas, today more than ever. A great advertising company in Belgium, Duval Guillaume, describe themselves as media-neutral and idea-centric. This is what it’s all about.
Let me find ideas for you. Send me an email or use the comments to give me a briefing, ask me a question or challenge me in any way. The only limit is that it has to be related in one way or another to marketing, advertising, communication or something similar. The better the briefing, the more elaborate I’ll be in my responses. I’ll respond within 3 workingdays to your questions. Let this be a first step in the open source marketing movement ;-)

Written by geertd

January 4, 2006 at 10:34 am

Posted in Uncategorized

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