Space Race

A quote taken from the review of Space Race
:”On this journey all of the cast have a role. The data houses come to the fore, ad agencies finally fall apart under margin pressures and have to choose between their production and their strategic functions. Ad agencies become production shops or ideas shops. In the final movement clients decide they’ve had enough of all of this and take comms planning firmly by the scruff of the neck and move it inhouse.”

I must say I do agree with this and I guess we are already noticing this today.

Corporate bloggers criticizing their employer on their blog – a catch22?

Good analysis found on i-wisdom but I guess it does not always evolve this smoothly. It could also go like this:
– blogger criticizes employer
– employer doesn’t respond publicly
– employer doesn’t care about street cred
– blogger get’s fired

Corporate bloggers criticizing their employer on their blog – a catch22?:

Joseph Jaffe has some interesting thoughts on corporate bloggers who openly criticize their employer, like Robert Scoble constantly does with his employer Microsoft. You might think that the employer crosses a line. The problem for the employer is however that (quoting Joseph Jaffe) ‘any overt action by the employer (other than actually addressing the issue) is likely to be a PR-minefield’. Which sounds like a catch-22 for the employer. However, you can also look at it as a a PR-opportunity:

The bottom line is that it is an opportunity waiting to be capitalized. No less. At the very minimum, it gives the company in question the chance to explain itself

A lucky guess: we’ll be seeing some tactictal PR-games on this issue: Blogger will criticize his employer. Employer responds in a very friendly way. Employer gets the street credibility. Employer and blogger have a good meal with the PR-agency aftwards. Links: Jaffe Juice: Blogging the hand that feeds you.

50 is the new 30


50 is the new 30. More and more older women are considered as sexsymbols.Terri, Sharon, Demi… all almost 50. In 2004 there was an average of 1 glossy per month with an older woman on the cover, in 2005 it was double that. Christie Brinkley: “As we start to age, we want advertising to address our needs. Don’t try to trick us. Don’t give us a 20-year-old talking to us”.
Free translation of this posting: fris_licht – signalen van de horizon: 50 is de nieuwe 30

Respond Dammit

Great stuff found on Adpulp, taken over completely here:
Respond Dammit: “Spike Jones at Brains On Fire republished the latest response rate findings from the Direct Marketing Association:
Here’s a breakdown of what they found out about average response rates for 2005:

Direct Mail: 2.77%
Dimensional Mail: 3.67%
Postcards: 2.19%
Catalogs: 3.67%
E-mail: 2.48%
Telephone: 8.55%
Package Inserts: 1.74%
Statement Stuffers: Less than 1%
Coupons: 4.29%
Banner/Rich Media Ads: 3.52%
Search Engine Marketing: 1.07%
Newspaper – Space Advertising: 0.5%
Magazine – Space Advertising: 0.17%
DRTV: 8.14%
Radio: 0.31%