Brand activation ideas

Some interesting ideas for brand activation from JWT Chuco . Thanks to Nicola Gorini for posting this on Soflow.

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286 thoughts on “Brand activation ideas

  1. dear brandopia..
    can i have a brainstrom here..?
    im going to held an activation for brand of pain killer (neuralgin). tag line of this brand is “dont let your monster out” & the activation must related from the tag line. Target for this activation is a youth between 18 y.o to 24 y.o , kind of campuses roadshow.
    can i have an advise here from for the activation idea? what kind of games that can be held there?

    Thx for your advises & ideas!

    regard,
    Nadia.

    1. We are the event management group we deal with all short of this kind of concepts so we can help u which kind of games to organize our work is to promote products with various concepts.our no is 9830632776

      1. Hello,
        I am looking for teaser ideas and venue branding for unveiling of a new mall that will take place in a hotel.I would really appreciate if you could suggest ideas that will generate interest in people to attend an entertainment program post the conference which will include a fashion and musical show, presence of a film star, models etc.

        Regards
        Amrita

    2. Dear Nadia,

      First of all your name has loads of memories with me, which makes me admire your name alot.
      I am a brand activation manager in a firm.
      now for the game ideas:

      1- You can conduct an activity with the name “Define your monster” or ” Beat your Fear”
      this activity should ask young people to come up and scribble down their Fear or Monster as ur brand calls it..and parallel you can have a doctor lined up who can reply the solution to get rid of their fear through email or web posting.
      you can work out the details i beleive.

      2- 2nd idea: If you want a physical game, you can have a shooting setup not of bullet but of pillets and ask people to fill out a form stating their fears & monsters in it , and you can get it drawn on a drawing sheet quickly having a team of quick artists with u.. and you can post that fear picture on the board where the person and others can shoot at it..

      it will add alot of fun to the activity.

      Hope the ideas serve the purpose.

      Regards

      SR

      1. hi SR,

        your idea quite unique,i love it.can you pls also giv me idea for a activation of a personal hygiene like feminine or male wash?really appreciate it..

        thanks!

      2. Hi SR,

        I like the ideas that u have given here, was different and it fit the brief. I was wondering if you could help me out with some activation ideas for this fabric brand. Their TG are 25+ males, SEC B&C and they provide ready-to-stitch fabrics. One of the in-store campaign/ communication that is currently on-going is a gifting communication. Where they provide packed fabric in a box to gift to others.

        Thanks,
        Al

      3. Hi All

        Am sunil & working with household cleaning tools company(MOPS,floor wipers, scrubbers…etc)looking for some innovative BTL activities can anybody help me with new ideas…………….we did society activity it did’nt workout now am looking for some mall activity or roadshow show …kind of activities ???????, will it workout plz suggest????????
        am really appreciate for your replies.

        Cheers
        Sunil

      4. I am trying to find out about brand activation stands in the malls in Johannesburg for perfumes inparticular. Do you perhaps know how I could get that information, and possibly some details as to who I could contact re the actual perfume brands? You can email me on nicole@xcite-life.co.za

        Regards, Nicole Philipps

      5. hi SR
        i am working as a assist. manager BTL With a Brand activation agency.
        can you please help me out with some good innovative ideas about brand activation of a wimax broad band internet service.
        regards

      6. hi,

        guys am looking for activation campaign idea for a D2H brand focusing its HD set top box

        would really appreciate the suggestions from your end.

    3. Hi brandopia,
      Top of the day to you all.
      I have been brain storming all day and would love to have your inputs and ideas on this.
      Trying to propose a series of activities for Yellow Label. Tea,preferrably consumer activation and brand visibility. My target is families
      Where and how best can i engage families in sampling,what other activities can they be engaged in?
      Hope to read from you soon!
      Thanks
      MJ

      1. For Majolie-
        hi. for yellow label tea, a simple tea party can be arranged at popular family joints and the dresscode should be yellow. it is a fun way to have a chat over tea and socialize. the tea should be complimented in this tea party to get the brand attention.:)

  2. That’s not an easy one. I would look for a good agency to come up with ideas and choose the best ;-) If however you are in an agency I would look for the ideas that fit the strategy the most (and of course the brand). If the tag is “don’t let the monster out” and it’s young people you can do some crazy stuff of course that get them to spread the word: Monsters in shopping Malls scaring people, Monsters in the train/bus/tram making, etc…
    Do you have any legal limitations on what you are able to do? Can you do sampling, for instance?

    1. We are pleased to inform you that, “ADDCO INDIA Event management group” with the experience of last eight years is one of the leading Event management group in Kolkata & with branch office in Bihar, Uttar Pradesh, Chennai&Hyderabad.

      Our Company wants to work with your Company’s total promotional Jobs. Like all shorts of requirements for-:
      Launching programs with celebrity Bollywood or Tollywod, Promoters for mall promotion, Promoters for sales or marketing, Road show with Tablew, Road show with Bikers, In shop, Product Launch, Dealer Meet, Bar promotion, Spot promotion, Retailers meet, Manpower,Merchandiser, Audit, Printing and Electronic coverage Artist Management for film stars, TV stars, celebrates singers & comedian, D.J, Stage, light & sound, Fabrication-Stage set up, back drop setup, black masking & screen, with high quality supply Etc and we also come up with some new concepts to promote your products and give you a total satisfaction from our work, our company also handle any type of Event Show in Kolkata and outside West Bengal.

      We have also another Sector is “AD AGENCY” , There we convey as Ad- releases , sales promotional .
      So that we would humble to request you, our Company wants with you and your total promotional jobs.

      Therefore, we would earnestly request you to please give us a chance in this regard.

      Awaiting for your early reply with warm regards.

      1. Hey,

        Our Client who is a leading Podwer Fruit Drink manufacturer wants to have an activation in Malls and is looking for some creative ideas of Interaction with families & Kids to promote their product.

        They plan to start in 1st week of January
        Can someone suggest a Few Idea’s

      2. Hello ADDCO INDIA
        i am working as a assist. manager BTL With a Brand activation agency.
        can you please help me out with some good innovative ideas about brand activation of a wimax broad band internet service.
        regards

    2. Our Company wants to work with your Company’s total promotional Jobs. Like all shorts of requirements for-:
      Launching programs with celebrity Bollywood or Tollywod, Promoters for mall promotion, Promoters for sales or marketing, Road show with Tablew, Road show with Bikers, In shop, Product Launch, Dealer Meet, Bar promotion, Spot promotion, Retailers meet, Manpower,Merchandiser, Audit, Printing and Electronic coverage Artist Management for film stars, TV stars, celebrates singers & comedian, D.J, Stage, light & sound, Fabrication-Stage set up, back drop setup, black masking & screen, with high quality supply Etc and we also come up with some new concepts to promote your products and give you a total satisfaction from our work, our company also handle any type of Event Show in Kolkata and outside West Bengal.

      We have also another Sector is “AD AGENCY” , There we convey as Ad- releases , sales promotional .
      So that we would humble to request you, our Company wants with you and your total promotional jobs.

      Therefore, we would earnestly request you to please give us a chance in this regard.

      Awaiting for your early reply with warm regards.

      Thanking You,

      Yours truly,

      (Deepak singh)
      9830632776

    3. Hey there. M an event manager from india. i have an upcoming project fr which i need sum inspiratn. i have to prepare a campaign fr in store n mall promotion fr a store that deals in portable music players, laptops, n lots f cool accessories. sum advice plz.
      tnx!

  3. I’d go for something that flips the thought on it’s head. Something that supresses the monster inside you. Straightjacket, frontal lubotomy or Jeckyl & Hyde type stuff. Don’t know exactly what that is though(?)

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  5. Any help for an activation of 4 beauty products together.
    Hair:LSM 5-8,20 something,outgoing
    Face:LSM 5-8, 25-45, Self assured, “confidence to unleash potential”
    Skin Lotion:LSM 5/6,status shopper,concerned with natural beauty
    Skin soap:LSM 5-8,unapologeticaly feminine.

  6. Hey Nadia,

    It’s interesting to know you’re asking for Neuralgin activation ideas because this year, our agency did the activation for them.

    Are you wokring with a marcomm agency or are you a student doing this for a project?

    Nevertheless, what we did was something very simple, an idea that people in Indonesia’s “value” segment would understand and which would engage them without being forced to.

    Since the concept was “Don’t let your monster out”, we focused on the strategic call-to-action and role of the product, i.e., Neuralgin is not a preventive product but a curative one. In other words, it doesn’t prevent a headache, it only cures one.

    Therefore, we felt that “Don’t” is a preventive term and it wouldn’t resonate well or naturally with people here. Moreover, “Letting a monster out” refers to a change of character, not just mood which we also felt was a bit hard for people to digest or believe.

    What would be credible, however, would be that once they experience a headache, they do feel agitated and have a desire to kill or destroy – the headache, that is.

    Therefore, we came up with the platform that you might not be able to prevent the monster from coming out (i.e, control your reaction) but you can subdue it by consuming Neuralgin. Therefore, our activation idea was “Tranquilize your monster!”

    We implemented this by doing a roadshow in the client’s preferred cities and target areas (local markets, residential areas, outside schools and malls). We used a Neuralgin-branded Suzuki APV car, invited people to buy the product or just know about it and then we had a man dressed as a monster jump out of the van surprising the customer and, in fact, scaring her a little.

    Our SPG’s job was to pretend as if the situation could still be controlled and hand over a massive water gun to the customer immediately and ask her to shoot the monster. If the customer succeeded, the monster would act as if he was being tranquilized and fall at the feet of the customer and she would win a prize and if not, the monster would come and lay his hands around her head as a sign of his victory.

    So what do you think of this?

    Cheers
    Yousuf

    1. hi YOUSUF
      i am working as a assist. manager BTL With a Brand activation agency.
      can you please help me out with some good innovative ideas about brand activation of a wimax broad band internet service.
      regards

  7. @ Nadia, you should check out brandactivation.nl for some inspiration. It is a database of brandactivation cases, very handy and inspiring!
    @ Yousuf, Sound like you where having a good laugh. How did it work out? Got the results you wanted? Would be cool if you could do the same thing using a godzilla sides monster!

  8. Hi.. You can hit youth at colleges with an interactive games likewise make them read x amount of pages in 10 mins, make them play Xbox or PS3 or on Laptop. After a session of 20 such minutes ask them question regarding the game and the book they read in that 20 min session

  9. Hi need a idea for activation of Cloth & ladies footwere, wanna do an carnival kind of thing for 3 days in the center of the city this are international brands which launched in india can u sujjest me sumthin { targetting youngsters and tag line is related to Patying} reply back ASAP

  10. I am from the Philippines we are launching delis made from fish! They really taste great and amazingly, it’s minus the fish taste. It is naturally reach in omega 3 and DHA So healthwise, it is a better option than pork and beef based sausages, ham and bacon

    We have weiner, ham, bacon, hotdogs, luncheon all made from a mixture of milkfish, tilapia and pompano

    ideas for brand activation please

    Mabuhay!

  11. great ideas. but my friends tell me how to do you engage the corporate billionaire to have a premium/priority account wtih your bank?

  12. The brand Activation is the most effective way to communicate with your targeted consumer without any hidden risk, So i suggest all of to invite any Activation agency with ideas and sellect the “BIG IDEA” for your brand, Activations agencies have the creative persons and they specialist in brand activation.

    For contact with the activation agencies in pakistan:

    http://www.brandsynario.com/advertising-scene/53/all/brand-activation-agencies.html

    I am also working as a Strategic Planning Manager in an Activation Agency (www.Promotrix.com.pk).

    Yasir Afgaar

  13. Hi,
    There are lots of good reading and ideas on this site.
    Now straight way i will come to my problem.
    It is and liuid detergent and promise of the brand is keeps your clothes new wash after wash .there is not money to advertise so we have to do edgy activation ideas. any suggestions?

  14. Hi Faraz,

    Its very easy, The best place to sample your drink is the sports places where people’s need to drink for thirstiness, like local cricket grounds where so many teams playing at a time different games like hockey, cricket, basketball etc.

    If you want to more information about the detail of sports places you can contact me and our agency will be very helpful for all over Pakistan.

    wwww.promotrix.com.pk
    E-mail:- yasir@promotrix.com.pk

  15. Hi,

    Any interesting/interactive suggestions about a way I can carry out a 4 to 5 day Roadshow (Outdoor Activation), where my:

    product is a spark plug
    objective is to raise brand awareness and fight cheap alternatives
    target is car owners, taxi drivers, car sellers, WORKSHOP PEOPLE

    You can send me an email at riyad@tradexbd.com or u can write here.

    Many Many Thanks in advance!

    Riyad

  16. Dear Riyad,

    Your product is so different that’s why you have to create a team of brand ambassador who full aware about the product and its benefits, they can direct contact individualy on filling stations and other places where your target consumers.

    For Further detail:
    yasir@promotrix.com.pk

    1. Hi
      Working on an activation for a mobile phone company which wants to ive its various services top of mind awareness and increase usage amongst the youth. They want to run activations in places where u can find a lot of youth gathered. Any ideas please ?

  17. Hi, Please send me Eros 360 degree activation ideas for oral care product.This should include street events, campus events, interactive games, pre and post launch activities, sampling activities/ locations.

    1. Hi Wunmi, sorry I stumbled upon your name a figured you are Nigerian, I dont know if you could send me an email address so that we could chat or discuss more about work. Seems like we are in the same field. My email add is http://www.marques@al-khezai .com thanks for your time and hope to hear from you soon.
      Akin

  18. Dear Summit,

    You have to find a pixman for malls activities if your target is children so your ambassador will be a joker with PIXMAN kit,

    Rimpa and Victor,

    This idea also for both of you,

    Warm regards & best of luck

  19. Dear Rahul,

    Its not a single idea, You have to download a Brand Activation Brief form filled and return to me then i will suggest you a BIG IDEA.

    Thanks

    Keep focus on your brand

  20. hi everybody, i will be grateful to all of you, if you can tell me some good websites from where i can get relevant articles/info/ideas etc about brand activation.

  21. need activation ideas for a soon-to-be launched social networking website.. it has interesting features like a facial recognition software where one can find their celebrity lookalike n connect on the basis of other intersts too.. Have a look at myidentical.com to try the facial recog software..My website is similar to that one..

  22. Need some ideas for a teabag activity in major supermarkets. Target market 18-35, urban dwellers. Deliverables: increase brand presence,influence brand image, influence sales, communicate brand message.

    Ideas are appreciated. If anyone has some creative product offering related to activations do post!

  23. Hi All,

    In a few days from now i shall assume responsibility as General Manager of a consultancy which specialises in Brand Activation with forays into PR and Event Mmanagement.

    While i am at home with the other two (all thanks to my Advertising background) the same cannot about BA. So in everyday lingo “i need help”!!!!!!!!!

    For starters (i’m playing dumb here) what is BA all about? what does it entail? and what are the things to do especially in interpreting BA briefs.

    Thanks in anticipation.

    joey!

    1. BA means a person who have some quality relate to the product and the target group would be inspired to see the attachment with product of that person. Ultimately BA is Brand Ambassador.

  24. Hi,
    I have gone thru most of the comments, and i must be sincere, im very much impressed. please i work with a firm in nigeria and have a little bit of problem. I need ideas on an activation (most precisely a road show) where i could sell internet moderm for a company at one third of the price of whats available in the market, installation is three times quicker, and need to increase sells and three times the present rate. I am looking for an activation that is very eye popping. the target audience is anybody that works and browses

  25. i’m looking for a tagline, few slogans and captions for “National Highway Authority”. as NHA is the builder of highways and motorways and is proud to serve the nation. little bit patriotism, pride and serving above the self are their distinctions. can anybody help me. please mail me at saghir_5@hotmail.com

  26. Hi,

    I feel, there are 2 ways of looking at the tagline: rather 2 different meanings can be inferred from the tag line.
    1) wen it pains, you become a monster and the product will not allow the monster to come out as it kills provides you a releif from pain. ( i hope this is wat you want to convey )
    2) the pain itself is a monster and best way any product can provide releif is by killing that horrifying monster. ( i feel majority of people would like to have this understanding )
    So, the communication goes wrong that dont let your monster out when the consumer wants that that monter(pain) should go away asap.
    We should understand the psychology of the consumer that if he is not getting the first meaning out of the communication then the efoorts will go a waste as it has the opposite meaning also.

  27. hi,
    i run an Art gallery.. many known artists display their works here. not much of marketing has ben done in this industry. i wonder y? i want to break all barriers and market the same. so i need activation/marketing programmes .. please suggest.

    1. Hi Mehak,
      This is with reference to your requirement for promoting your Art gallery
      I am working in a agency purely into BTL activations & Customer loyalty & engagement
      It would be our pleasure to serve your need with some new ideas
      If you feel like kindly contact me on 09819-838-722

      we could catch up to work for your requirements

      Awaiting your response
      Thanking you

      Regard,
      Shah Hardik
      09198-838-722
      hardik_1862@yahoo.com

  28. Hey Guys!

    Are there any sites specifically for brand activation with case studies?

    Please suggest :-)
    Thanks for your help guys!

  29. How should i carry the rural activation for fertilizers and insecticides?

    can anyone come up with a great idea…???

    1. hi

      I am in an agency purely into rural activations
      we are doing this activity for a fertilizer & micro-nutrient brand in rural

      if you could share your brief
      we would be privileged to work for your requirements

      awaiting your response
      thanking you

      Regards,
      Hardik Shah
      09819-838-722

  30. Hi All,
    I am looking for Ideas on Special Eid SKU for an ice cream brand in india. Idea should leverage the brand message of ‘happiness’ and capture the true spirit of Eid.

    I can be contacted on sweetasdevil@yahoo.com

    Thanks

  31. Hello everyone!
    im going to make a brand activation for choco fun (a chocolate syrup). essence of this brand is “fun n masti” & the activation must be related to this brand essence. Target market for this activation n brand is youth between 8 years to 16 years.
    can i have an advise here for the activation idea? what kind of games that can be held there?

    Thanks in advance foyour for your ideas.

    1. Hi Mehak,
      This is with reference to your requirement for promoting your Art gallery
      I am working in a agency purely into BTL activations & Customer loyalty & engagement
      It would be our pleasure to serve your need with some new ideas
      If you feel like kindly contact me on 09819-838-722

      we could catch up to work for your requirements

      Awaiting your response
      Thanking you

      Regard,
      Shah Hardik
      09198-838-722
      hardik_1862@yahoo.com

  32. hi, am writing a brief for ovaltine in nigeria. the nigerian brief market has 2 major competitors ‘milo and bourvita’.how do i write an activation brand for ovaltine.

  33. Can anyone help me Draw a launch plan for a live band Event for one of Guniness products (Star Beer Lager) factoring in all activities that are likely to make event lively

  34. am working on a marketing presentation for a brand which is in the space of stock market, equities, funds etc..can someone help me draw a 18 motn perspective and ideation for some “big” thing which the brand can undertake

  35. Can anyone help with activation idea on activities to be planned around a trophy tour? For example, if a world cup comes to the UK for a day, what kind of activities can I plan around this significant even for a sponsor?

  36. Hi guys!!! I have been a poud member of this furume, i have asked questions and gotten responses. What i wish to to know is, is there anyway we can learn from the advices given out? If i ask a question, i get a response that only me recieves, i would love to be able to receieve responses from others so that i myself could learn, thank you very much.

  37. Hey guys, i got to do an activation for Rexona Anti pespirant Roll-on, in colleges… any suggestions as to how to go about with it, since this is the first time im doing something like this… require ur help asap..

    u can also mail me at love_laugh@hotmail.com

    Thx..

  38. I have to do an activation for a mexican minor league baseball club, and we’ve been having trouble filling the stadium because the main sport here is soccer and we have few followers. Can any one help me with some ideas?

    Please, I need it asap.

  39. Hi Guys,
    Was hoping that you an share few ideas on brand activations for skin cream. Our target audience is college students (i.e. 18 – 21 years) females only.

    It will be great if you could share your ideas. We are looking at something new, interactive and fun!

    Thanks a ton!
    Regards,
    Bhavna
    nscstudents@gmail.com

  40. Hi guys,
    I need ‘out of the box’ ideas on launching a yet to be introduced detergent brand into the market. Target here are women btw 25-50years.
    Wow ideas are welcomed

  41. Hello,

    I would like to take this opportunity to introduce Les Concierges Live.

    We are specialized in corporate activations and have a reach to 500+ corporate sites across India.

    Being their indispensable partner for employee loyalty, rewards, travel & business services leverage us to take brands in partnership

    with the HR at places which are restricted other-wise.

    Les Concierges Live is able to take brand/s inside each of its client site, create an event connect & sustain a brand activation program through its internal concierge channel.

    Do contact me if you are looking to do something inside corporates in India.

    Roshin Joseph – +91 9739981440

  42. hello
    i urgently need help on activatuion tips for an internet modem launch TA is youth and upwardly mobile. would really appreciate
    tanx

  43. Looking for cool marketing and activation ideas for a “Cirque de Soleil” style show – specifically targeting the cool “Maters & Daters” audience (as opposed to the parents & kids segment)…. help!

    1. hi,

      need an idea for a launchpad of a hygiene wash.do you have pls?i really need it asap..We really appreciate it..thanks

  44. Hi guys,
    I need big ideas on building brand awareness and induce trial for a whitening facial moisturizing cream. Target here are women btw 15-25years.
    Wow ideas are appreciated!
    I was thinking maybe a beauty contest?

  45. Hello,

    I would like to take this opportunity to introduce Les Concierges Live.

    We are specialized in corporate activations and have a reach to 500+ corporate sites across India.

    Being their indispensable partner for employee loyalty, rewards, travel & business services leverage us to take brands in partnership with the HR at places which are restricted other-wise.

    Les Concierges Live is able to take brand/s inside each of its client site, create an event connect & sustain a brand activation program through its internal concierge channel.

    Do contact me if you are looking to do something inside corporates in India.

    Roshin Joseph – +91 9739981440

  46. Hi Guys,

    This is a greta site, was hopin if you guys could help me with few ideas for promoting a Shampoo with Hair Oil. Its 2 in 1. I need the same for a college project.

    Taregt Group – college students

    Bhavna

  47. Great ideas afloat!

    OK, I need a ideas for activation of a TV entertainment channel. The USP for this would be sentiments, emotions, family values and range (read: variety). Something which brings families closer, and offers complete entertainment.

    Replies awaited.

    Cheers!

  48. Great ideas afloat!

    OK, I need a ideas for activation of a TV entertainment channel. The USP for this would be sentiments, emotions, family values and range (read: variety). Something which brings families closer, and offers complete entertainment.

    Replies awaited.

    Cheers!!

  49. hey all, i just want to kno that what activations related to products of Reckitt Benckiser like Dettol, Mortein, Harpic etc (any product of Reckitt Benckiser) are going on in India, or have been done in India, plz help me in this, this is my project work, i will remain thankful to you for this.

    1. Hi

      I am in South Africa, would like to know the same ideas you have for brand activation for Reckitt and Benckiser listed brands.
      Perhaps we could share ideas – main market LSM 4 – 7.predominantly females. age 23 – 34

  50. Need to know more examples of great BA works done across the world.. please share case studies. I am in MBA final and preparing a project on this subject..

  51. i need idea activation,one that is different from traditional way like town-storming for a fruit drink.highlighting different emotional games that will catch the interest of 20-40 years of age

  52. Hi all, can someone help me with idea that will hook people up in a sport carnival with the game that could serves as side attractions

  53. Hi I came across this forum and thought…what a great place to be.. i love the enrgy that translates in to positive, grand, mind blowing ideas.

    A pat on the back to all ya’ll.

  54. pls can yu help me with on an activation, i need three ways to make activation targetted at students ,bike riders taxi drivers and artisans impactful without usin bus ,tri-cycles or bikes. in Nigeria though.

  55. we are doing a brand activation for Nokia OVI, can you please help with the tag line for the same and ideas for the activation also .. its reallyyyy urgent

  56. hey….m planning to launch imran khan singer of amlifier n so mnay other songs in indai for the first time. looking for some ideas as to which all companies i can approach for dis as his brand ambassador. plz do reply.

  57. Hi guys

    was just going through this blog .. found it really good , loads of brand activation ideas for different brands available here ..

    I am looking for some ideas on rural brand activation for cadbury brands ranged from Rs 1 – Rs 2. I am basically looking for an activation model that capitalises on the word of mouth publicity in rural villages. Kindly help by pouring in your ideas .. Looking fwd for your cooperation. Thnx

  58. HI!!!!
    i needed activation ideas with regards to a mall which has
    a.Makeover Parlour
    b.Contest held in gaming zone for Kids which could be a makeover game helping them with some props……..
    plzzzzzzzzz help……..:)

  59. Dear Pearl,

    I have a few suggestions for the makeover parlour.

    I suggest you make a mermaid like structure of fibre glass or plastic and place it around the mall.

    Vertical half of the structure should be very well groomed and spectacular and the other half should look ugly.

    The message could be left to right or something on those lines or transform yourself.

    I hope it helps, i am a student and have not done activation yet so please examine the options critically.

    Hussain

  60. Need an amazing idea for:
    Product – SuperClean
    A household product that cleans all hard surfaces like walls, floors, tiles etc, removing the toughest of stains. Can be used for the kitchen, bathrooms, etc. It’s priced at 100 for 250 ml.
    Women – housewives and working women, SEC A & B.
    We need to conduct an activation program, demonstrating the brilliance of ease of the product, at the same time driving sales.

  61. Hi. We’re launching a milk lotion product that is targeting moms with babies 1-3 years old. the whole creative magnifier is the word, DOUBLE, since the product is all about innovation with using double milk protiens. It is a mall activation, any ideas?

  62. Hi All.

    I’m working on a activation campaign to increase the sales and brand presence for a laptop company. Any ideas you guys can help me with would be of a great help. Ideas should revolve around cricket game. And the place chosen for activations is a corporate area where they have number of offices.

    Thanks
    Venus

  63. hi, i am marketing manager of a Life Insurance company in india. my job is to do more and more BTL and activation activities. i have to generate leads through the events and activities.

    the leads may be of two types:
    1 for advisor recruitment and
    2 for customer aquisition

    need some really good ideas for activation

    my product is Life Insurance
    target audiance for recruitment :
    age group – 25- 50
    married
    graduated
    income 3 L
    Male/female (Female would be an added advantage for sales team)

    another is for business aquisition:
    age: 25 – 50
    male /female
    income 5L +

    need some rocking ideas for lead generation activities

    thanks,
    Himanshu.

    1. Dear Himanshu,

      I am from Les Concierges Live.

      We are specialized in corporate activations and have a reach to 500+ corporate sites across India.

      Being their indispensable partner for employee loyalty, rewards, travel & business services leverage us to take brands in partnership with the HR at places which are restricted other-wise.

      With a physical footprint at over 500 + corporate sites and the expertise of running employee engagement modules inside the corporate space,

      Les Concierges Live is able to take brand/s inside each of its client site, create an event connect & sustain a brand activation program through its
      internal concierge channel.

      Kindly get in touch with me incase you are looking to reah out to the corporate (IT/ITES/ BPO) employees of India.

      Thanks,
      Roshin.
      09739981440.

  64. Dear All,

    I am working in an Agency in Pakistan and need ideas regarding the brand activation for washing machines. We are planning to do road shows but need to know how to do it. The target is upper middle and upper class, which consists of working class women and housewives.

    I am looking forward to any unique ideas.

    Thank you!

  65. looks likethe site has morphed into a request site only. No one shares ideas…only queries.

    would request those with any idea to share ideas here so that all can benefit.

    and PLEASE STOP advertising your services.

  66. Hi All

    Im from South Africa. I need to come up with a mall activation for a new 3D animated movie called Jock of the Bushveld. The movie is about a brave and loyal dog who goes on adventures with his owner.

    Any advice would be appreciated

    1. Do a co branding with a Company producing 3D Televisions.

      Create a small base 3D cinemas for people to see a preview of the movie.

      As the name of the movie suggests its for the kids, I would say create a mascot and distribute free stuff toys to the kids.

      Create some competitions among kids in the mall. Maybe Scavneger hunt..

  67. Hi, i’m working for a luxury category and am exploring a new product segment called Body Butters which comes under skin care. Since i’m retailing my existing products through exclusive showrooms, i wanted to know what are the innovative ways i could use to increase trials for Body Butter. Mind you, my current product line has nothing to do with skin care. Please do revert with some innovative brand activation ideas at the last mile. Thank you.

  68. I need btl activations for Deodorant
    target girls from 16-20
    samples will be given also but we need the end user to get interact not just giving samples only

    1. you should make a activation plane in School college and universities, where you can sample or interact as well with your targeted girls.

      1. hello yasir i want big idea name for baby and mother care program regarding shield poducts

  69. Hi, i need some activation ideas for kinder bueno chocolate.this product is aimed at children ages 4-10.
    it is a milk chocolate and the benefits of milk can used to promote it.
    thankyou

  70. Dear Nadia,
    I m working in well know telecom company in pakistan, WARID telecom as trade marketing officer, i would like u to please share some idea’s about activation of youth brand, actually we have just launched new package for youth so kindly entertain me about your idea. thanks

    Regards,
    Syed kazim raza

  71. Dear All,

    I’m looking for activation ideas for instant traditional sweet mixes..TG-modern Indian women..Ideas anyone?

    Regards,
    Sid

  72. I need your help, Sir.. would you like to help me… I want to make an unique in store activity for ion drink. It will be held in big supermarkets in whole town, in weekend from open till close the stores. hope can increase awareness and selling… do you have any idea to help me… Thank you.

  73. Dear All,
    I m a Brand activation manager of a reputed organization. For brand activation of Product like Ply, Laminate or Veneers. What should be the ideal activities in trade.

    Please revert.
    Sumitro

  74. pls i am working on an activation for a powder milk and its a very healthy milk…the brand reflects caring and accesibility..pls i need ideas for activations

  75. Hi all…i love this page because you all have such great ideas:)

    I want to launch a new kind of baby diaper with an extra additional lotion.

    What ideas would you give me..its going to be of course for mums/care givers..super exciting, out of this world ideas…help!! :)

  76. hay,
    i need some creative ideas regarding a cricket campaing “Maar looo maidaaan” can i plz have activation ideas……..anything reagrding this is welcome

  77. Dear Brandopia,

    Hi.. My name is Diah, I’m developing an activation for shoes and sandals (same brand). The target is young adult/adult from 28 – 35 years old ABC, the communication message is “we understand your mind” – because we have different brand variant for 4 characters of people.

    And from those 4 characters, I try to come up with an activation platform – which I hope it will be the umbrella of the activation campaign, “we accompany you through your daily activities – you feel comfort for what you are..”

    Can I have an advise here?
    And what do you think about the activation campaign?
    The activities would be sport, an interactive workshop and vacation.

    Thanks a lot for your help :)

    Regards,
    Diah

  78. Hi all, everyone here seems they need help and im not seeing any responses.. Well i also need some brand activation ideas for a global soft drink whose campaign revolves around happiness..exciting new ideas that can be done in restaurants, pubs, fastfood joints, campuses are all welcome.
    My email address is lynsala@gmail.com

  79. Dear lyn,

    sorry for late reply, as asked brand activation on global soft drink and activity should be revolve to happiness and joy. places is best which you already choose, you can do tap dancer with music or magician or or maim, base on your brand theme after short time show the BA will pitch them and trial. Hope you will like this.

    reagrds

    S. Zulfiqar Alam
    manhattan international Pvt Ltd
    Brand activation Manager

  80. Hi All,

    I am associated with a premium car manufacturing company as their Marketing and Events Manager, India. Have a new car launch coming up which a C segment sedan. The basic marketing idea behind the car is fluidic sculpture which means that the car has a flowing structure and flows smoothly without disrupting the nature, rather becoming a part of nature. After a long session of brainstorming we came up with two propositions:

    ‘Rethink’
    ‘From drivers to believers’

    RETHINK:
    the idea is on the lines that one thinks to discover while one rethinks to achieve perfection. The car is all about making you question your right answers and achieving pure bliss as far as driving experiences are concerned

    FROM DRIVERS TO BELIEVERS:
    The car is going to be the best in its segment and hence we are targeting believers in perfection than mere drivers. Usually its the believers who help a confused buyer make the right choices and an owner of our car is just that.

    Now I am to think of activation ideas that can kick start the marketing of the new car. This also includes ideas for a car launch that befits the ‘fluidic structure’ concept.

    Is there anyone who could help on the same? Would appreciate any sort of feedback on the same.

  81. Hi Brandopia,

    I just read some of the topic here and i found out that you are giving a brilliant advice and concept which i think it can help a lot. For me, i just wanted to ask you if what kind of brand activation that suits in baby milks. actually, i have some ideas though, but i wanted to have a nice and effective way of activation. as i mention the brand is morely on baby milk, my target groups is mothers of infants and doctors in the hospitals. im just kinda new for this baby milk brands. hope to hear from you. Thanks Brandopia!

  82. My idea is for ufone, named (bolti tasveera) its ll be a collage activity, and u can take all package on just a setup, suppose if u want to talk for one hour with someone then just tel the brand ambassador about that she will give u .that package sim , same if u need sms package sim u can take from their , in simple u can got any thing from their just like magic in your phone.

  83. Hi Brandopia and all,

    Oh my God, i was like thrown in to this page and suddenly found my veryyyyy old posting asking about the “Neuralgin” brand activation idea…wowww that’s even in 2007!! I was even never be back to this website since i threw that question! (regret) :( and now i came here with hundreds of answers, statements and ideas respoded…and its April 2011 now…its like 4years ago! fhewwww…

    To all of u guys who answering my question, I Thank You sooo much for letting ur time and idea thinking about it, appreciate it much!

    Anyway, what happened with the ‘Neuralgin’ brand activation that time?! hehehehe, we lost the pitch :P
    Since im still young and new when we did the pitching hehehe :P

    Expecting this website alive and having this kind of brilliant brainstorming like it used to.. :)

    Keep throwing ideas guys! :D

  84. Dear Mr.Yousuf Rangoonwala,

    Thank u so much for your respons. Just like i said in my previous post, am working in an agency who lost the pitch for that time, hehehe :)
    Anyway, so happy knowing that u held a better concept and idea for its brand activation, and knowing it was handled by smart worker like u :) Very smart implemented concept and i assume u grab lots of attention during the roadshows :)

    Keep it up!

    Regards,
    Nadiah

  85. Dear Mr.Yousuf Rangoonwala,

    Thank u so much for your respons. Just like i said in my previous post, am working in an agency who lost the pitch for that time, hehehe
    Anyway, so happy knowing that u held a better concept and idea for its brand activation, and knowing it was handled by smart worker like u Very smart implemented concept and i assume u grab lots of attention during the roadshows

    Keep it up!

    Regards,
    Nadiah

  86. I work for a branding company.
    We specialist in branding material, to be more specific outdoor branding material…. that is portable material.
    We distribute our products world wide.

    If you are in need of any branding material please pop me a mail. will get back to you.

    Please any support will be appreciated.

  87. I have just recently realized – even though i never knew it – that there are brand activation out there who actually help in giving companies a kick start when it comes to branding and promotion. I am still taking the time and effort to learn more about promotion, marjeting, branding and advertising. I might pop back to check in on these comments! :-)

  88. hi everyone,
    can anybody suggest me some ideas of BTL activity for promoting mobile phones, other than in shop activity?

    need an urgent help.

    1. Dear Arshi,

      I might late in giving a respond towards your question.
      Anyway, regarding ur question about other activity that can be held for mobile phone, I want to share my ‘lil experience in handling mobile phone BTL activity.
      I have held a mobile roadshow using giant branding BUS for mobile phone activity.
      the roadshow held in several rural (Indonesia), with activity contents of: selling, bundling promo and simple entertainment of local band and magicians.
      This activity grab crowds and buyers a lot in each city, we’re quite success that time.
      Though, good & strong team are needed here, since the roadshows took a very long journey and weeks.

      I hope u can get any insigts and learnings from my experience.

      Regards,
      Nadia

  89. Guys, I’m going to arrange a brand activation (Shop to Shop activation). The idea is volunteers will go to the shop and perform invisible theater (ask for the products of the sponsor brand to create fake demand for the product). By this time the volunteers will collect data regarding the shops selling the products or not.

    Now the difficulty is what could be the monitoring tool?
    Any advice will be appreciated.
    Tareq.

  90. Dear Arshi,

    I might late in giving a respond towards your question.
    Anyway, regarding ur question about other activity that can be held for mobile phone, I want to share my ‘lil experience in handling mobile phone BTL activity.
    I have held a mobile roadshow using giant branding BUS for mobile phone activity.
    the roadshow held in several rural (Indonesia), with activity contents of: selling, bundling promo and simple entertainment of local band and magicians.
    This activity grab crowds and buyers a lot in each city, we’re quite success that time.
    Though, good & strong team are needed here, since the roadshows took a very long journey and weeks.

    I hope u can get any insigts and learnings from my experience.

    Regards,
    Nadia

    1. @ Nadia,

      I really appreciate your response and help….I have already forwarded my ideas to my client…He really liked it.
      I would like to share those ideas in short with you..

      College activities/competition.
      Canter Activity.
      Canopy activity inside the big mobile phones brand.
      Big size Dummy mobile phones inside the mobile shops with projections on the mobile screen.

      I hope these ideas will help you too…

      Regards,
      Arshi

  91. Ideas are not that far away for any activation purpose that an agency may seek. Most ideas are within reading reach, listening reach and study reach. All that one needs to succeed is to refine an idea to the best of their ability to make a significant impact.

    The reason why I say this is because of the main topic above about brand activation ideas and all its encompassing aspects. So press on everyone and keep those comments coming!

  92. Hi,

    Have a pub activation coming up, where in need a good concept to promote the liquor captain morgan..please advice on the same…the activity would be in pune over weekends and 3 – 4 pubs in one night.

    1. Hi namrata,

      We are the event management co.We provide complete assistance in all kinds of BTL to ATL activities.

      With reference to ypur query we have certain unique plans which will help you out.

      Kindly contact me on the mentioned details for assistance.Else provide me your contact details.We will reach you..

      Hoping for some response from your side.

      Regards
      Arshi Saeed
      Client Relationship Manager
      9711593335/2
      arshi.saeed14@gmail.com

  93. Hi namrata,

    We are the event management co.We provide complete assistance in all kinds of BTL to ATL activities.

    With reference to ypur query we have certain unique plans which will help you out.

    Kindly contact me on the mentioned details for assistance.Else provide me your contact details.We will reach you..

    Hoping for some response from your side.

    Regards
    Arshi Saeed
    Client Relationship Manager
    9711593334/2
    arshi.saeed14@gmail.com

  94. hi all,

    i need brand activation ideas for the following range of products; meat products, dairy products & cooking oil.

    regards,

    able.

  95. i need some ideas for activation for 2 brand. it’s a syrup brand, one targeted for mom and the other targeted for young people. The objective is to blend this 2 brand into one activation or otherwise consumer promo. i search for some ideas of having sport activities (1 day activation) or making creation of beverages using this product, or by cooking club community or branding on mall to mall?

    thank you
    prams

  96. I am working on a tomato ketchup brand activation idea. Targeted audience are primary kids secondary mothers. cab i have some idea? as in ketchup category there is not much product differentiation, activation should be more on fun and lifestyle.

  97. hi everyone, its really great to see such an avenue for great ideas in BM, please i need your help with brand activation ideas for an online real time payment system company.

  98. Hi can i brainstorm here

    I’m looking for an activation idea for a launch of mint flavored green tea.The target market is SEC A+,A and B but this activity will be done in most of the rural regions of Pakistan like Hyderabad, Sukkur And multan.My client wants a simple idea that these people can actually understand irrespective of the target market being most of the affluent segment.

    Waiting for your response.

    1. Hi Bushra,

      You can distribute samples through mall activity or alternatively you can do some market activation..
      coz customers do need to taste and experience the product before buying it.

      Arshi……

  99. Hi arshi,

    I want to go to colleges, universities and the local market of these regions.I want an activation idea like the big idea that i can propose to the agency.Unfortunately,they aren’t a lot of malls there in these regions like we have in Karachi.

    Thanks

  100. Hi Bushra,

    You can do some canter activity using tata ace etc. by attractively designing it and distributing samples..

    You can also do some in-shop activity using canopies and gondolas inside super markets and big retail shops.

    Arshi

  101. hi, i working in retail sector.
    For the upcoming karwa Chauth i need to organise a event in my store to attract house-wives.
    Pls suggest some ideas.
    All the activities need to be organized within the store

    1. Hi Ravi,

      You can place a big digital screen in your store .The screen should have pictures of 3-4 famous cooks of India, when a house wife enters your store,give her an opportunity to play this activity/game.

      Mechanics of the activity:

      As soon as you press on the picture of any famous cook,all their recipees shows and then as soon as you click on the desired recipe,a soft copy of the recipe comes from a printer already placed there.

      I hope this idea can be of any help to you.

      Regards
      Bushra

      1. No problem Ravi :)

        If you execute this idea,I would appreciate if you could forward me few pictures of this activity .

  102. Hai all, coming back :)

    So happy to read those discussions.
    Anyway, Im sort need a help. Simply idea for ‘fried chicken coating flour’ product’s brand activation.
    I was thinking to do the activities in Modern Trade.
    The objective is to Block its competitor new product variant. Competitor had launch its new variant and claimed the product as a ‘Golden Crispy’.
    To Block their communication and campaign, we’re need to do on-ground-activities.
    Can you guys tell me contents activity that we can do in Modern Trade.
    I was thinking to invite chef for cooking demo and ‘special’ celebrity chef in d weekend.
    Any other ideas guys? please throw! :)

    Thanks & Regards,
    Nadiah

  103. Dear Sir..

    My company is seeking a brand activation for telecommunication provider. Mostly the focus is on the network & tarrif.

    We’re trying to grab the youngters from 15 – 25 yo to turn to our provider :) The idea is “Dont limit yourself to do the extraordinary thing”. This to show that you have a reliable provider that allow you to call from any place without any limititation.

    Kindly share some cool & fun ideas :) :) Thank you so much :)

    Cheers,
    Livia

  104. Hi guys,

    I’ve read most of the suggestions. You all are great. If you can also squeeze out ideas for me, I’ll need to come out with activations for a low Carb sports drink (P). target market is women who are not in a competetive sports level but really loves working out to look good and to stay healthy and fit. Thanks very much

  105. Hi all,

    I need help. am pitching for an activations job a fresh Fruit juice in the malls and supermarkets. i need fresh ideas for the activations as we are entering the festive season. what ideas do you have? any help regarding this would be highly appreciated.

    Ann.

  106. @Ann
    Make a huge fruit Juice packet probably of 5 feet hugh and 2 feet breath and 2 feet lenght,fill urjuice and give to children and females who walkin in the mall.

    1. Hi

      I need activation idea for tissue paper by the name “Silk Touch”. Tag line is “Feel the real softness”

      Thanks in advance

  107. Hi Guys ! help us with some ideas in creating modules for a BTL activity.

    Objective : Create Experiential Center where a youth experiences LIVE

    1.3g services offered by a telecom carrier -video calling
    2.Smartphone – features
    3.Laptop – Graphics , Sound
    4.Internet dongle – Speed of service

    Example :Module 1 : Gaming Freaks.
    Concept : Make a video call(Smartphone,3G Services on SIM) and get the clues to access a gaming website on Laptop using the internet dongle (Laptop Graphics,Dongle :Speed).Play the game and post the scores on the Social Website using Laptop & Mobile.

    Any Concepts incorporating the above gadgets..

  108. HI Nadia,

    I work with a start-up BTL agency. I’ve recently acquired a client in the financial sector. They want to conduct rural activations to generate leads and spread awareness regarding their Children’s Education Plan.
    I have suggested school activations as well as street shows, but they want a different activation idea.
    Hope you can give me a brainwave.

    You can mail me at shivani.p.kamat@gmail.com

    Regards!
    Shivani

  109. hi all,

    I need your help please, i have a brief on a toothpaste product that needs an activation to change the behavior of the their consumers.

    Here are some details about my consumers, insights and objectives:

    First of all my target here is B,B- and C Classes who have reasons of lapsing and infrequent usage:

    1- Consumers don’t see the need to brush (more) & believe that their current quality of brushing (on average once a week) is sufficient. To them oral health is low priority and more a cosmetic need (freshness & whiteness/shine) than a hygiene need, which can be easily tackled via proxies (gum, mints, carbonate)

    2- The main trigger to usage is social acceptance (i.e. Making a good impression, not being inferior to peers who do brush, not being embarrassed by bad breath in front of others who matter, not to look unhygienic by having food residues and yellow teeth..etc)

    3- Cash outlay barrier which leads them to both brush very infrequently as well as use inadequate amount of paste with each brushing.

    Triggers:

    •Emotional (social acceptance)
    •Functional (better breath, whitening/cleanliness & protection)

    Client’s Insights:

    •“I want my children to be better than me”
    •“My child’s laugh & well-being means the world to me”

    My activation should include:

    •Don’t miss a day without brushing
    •Collect and win Mechanics
    •Encourages purchase and usage
    •Magnifies the gift
    •Intrinsic to the thoothpaste brand essence “bringing the best oral care to families”

    Any help please???

  110. hi everyone,

    i need ideas on in stadia branding for a cricket team. can you please suggest how should i get maximum coverage for my brand and increase brand visibility.

    brand:telecom service provider
    location: in cricket stadiums.

    please help me with some strong ideas!

    1. Anything high & / or floating could work well to attract attention. What about a blimp, giant balloons, hot air balloon, even stilt walkers could be a possibility. Balloon release in specific colours could also work.

  111. Hi, My name is Geet

    I am looking for some really nice, unique brand/Mall activation ideas for one of my clients in sanitaryware, fausets and bathroom accessories market . would request you to plz suggest me some good thoughts & ideas which are easily executable and involve consumer interaction.

    Thanks

  112. hi to everyone,

    we are going to organise college activity for hair oil. kindly suggest best games for girls.

    also send some low cost college acivities idea.

    Thanks

  113. Hi everyone, we are working on a concept for a bank savings campaign. Must be a fun experience & attract people to the stands in malls. But they must walk away with real knowledge about saving money to instill a culture of savings. And it must build loyalty to brand. Must be interactive & experiential. Looking forward to your ideas. Thanks a mill

  114. Hey Guys… i love this blog!

    My brand (Consumer Electronic Store – INDIA) is taking its babysteps and would want to design an extraordinary 360degree marketing campaign offering experinence / engagement.

    am also looking for some great ideas to generate footfall at my store.

  115. hi All, we are launching an international global sim with roaming charges as low as 99 cents, i want to design marketing campaign for my audience which is SEC A+, n i am launching this sim in pakistan please help me out

  116. Hi All,
    i want an idea on organizing and implementing an internal launch events for Omo golden jubilee….. Pls ideas are needed ASAP.thanks all

  117. Hi all,

    Guys, any idea how to attract investors/franchiser target audience in Mall events?
    I’m going to held an events for ‘Mobile automotive workshop’ that about to search and grab 1000 franchisers to expand their units.
    Here, I’m facing a high-class or rich people as our target customer, an entrepreneurs or a newbie-businessman.

    Throw me your strong idea guys!

    Much Thanks,
    Nadiah

  118. Hi! Im a Trade Marketing Specialist of a papaya whitening soap brand, we would like to do in-store activations but im running out of unique ideas.. could you please give me some advice..
    Thank you.

  119. hi,
    i want fantastic brand activation idea for English biscuit manufacturers for thier biscuits must be in mall activity…objective is increase sales.plz kindly tel me some outstanding idea.

  120. Hi,
    Im looking at ideas for brand activation via school contact programs targeted at kids using spiderman since we have the license of the same.In what way can i engage kids for 1 hour using spiderman in someway and also encouraging them to buy our product which in this case is kids cream biscuits?

    Thanks in Advance

  121. Hi,

    I am looking for a bar activation consumer engagement activity for a PAN MASALA brand in India.
    The TG majorly consists of men & women between the ages of 21- 45

    The ideas need to be clubbed with sampling of the product to the consumer.
    Also the USP of the product is its premium quality inputs that make the high end pan masala.

    I need some ideas that can help me target customers in pubs & bars.
    Guests who have either not tried or are not much aware of Pan Masala.

    I really look forward to your help guys.

    Thanks,

    Geeta

  122. Hi im looking for a brand activation ideas for a packaged drinking water. it focuses on regional customer base at the moment. please suggest few ideas

  123. Hello everyone , need some ideas , we are planning an activation ideas for a mosquito repellent cream

    Activity Details:
    The Mosquito season is back from July end onwards till October. The season will be little ahead in some markets where monsoon hits first. The main objective for the brand is two folds:
    1) Grow the personal application category
    2) Drive relevance & trials among the target consumers as the only option for out of home protection from mosquitoes

    Target Audience:
    Primary: Mothers (25-44, SEC AB, F)
    Secondary: Kids

    Communication:

    “Who is your Child Playing with?” Keep Mosquitoes away, “Play it Safe

    please suggest few ideas

  124. Hi I’m asigned to activate a brand it involves the usual clothing a magazine and local music artist from one group of dermographs and race group I’d realisticly like the brand to reach its users and viewrs in new areas what do you think my first event should be like and what areas should I focus on catering for ages 10 to old age its mostly to uplift this and create awareness in underprivlaged comunities in south africa giving artist and schools a platform for there arts and culure and activate the brand and magazine in all this. Thanx.

  125. Hey. Im currently working on a well known brand of milk formula. I was wondering if any of you could brainstorm and help me come up with some brand activation ideas for infant milk for toddlers; ie between the age group of 1-6 years.

    Eagerly awaiting your responses.

    Regards.

  126. Hello everybody,

    I´m Gomes.

    1st i would like to say that this “Blog” is what internet should be “The world chain of brains willing to help anywhere. Well i’s not a super hero thing it’s more a normal human being giving the 1 minute help that can change other people life”.
    So, my truly thanks to this “nickname” hero’s…

    THE QUEST

    The challenge that really need your brains help.
    I am working in music business with a fantastic alternative / rock / “indie” band.

    How can this Rock band, famous in my country, can do brand activation interesting for a big electric/Gas company?

    This company, like all, cares about clean energy, positive, and brand activation based on unusual experiences…

    These idea should be more creative than expensive, like letting people experiment good moments with the brand helped by the band.
    I´ve one but i need another and mine can be better developed (1 free concert where all energy comes from bikes used by common people – health meets positive energy meets music).

    RESULT

    Band gets promotion and some money to pay their new record.
    Brand gets promotion (if it’s an amazing idea TV’s and Media will announce and show it) and brand activation…
    Me, i prove the world that human nature is good and save my job.

    Best,
    Gomes

  127. Hi,
    I’m currently working on OSIM uSoffa brand activation. I could use some help by brainstorming ideas for the activation. TA is for 25-45 – A – M&F
    It it one of osim compact message chair and it it designed to be more fashionably appealing to target audience.
    Help please. Thank you

  128. My brother suggested I might like this blog. He was entirely right.
    This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

  129. Hi
    Love ur ideas here .
    We are working on a household produca clearner that can b used to clean tables floor tv etc ….. Cud u plz help me with any new ideasfir activation if this product.
    Thanks
    Smit

  130. Hi,
    every one ,
    we are a event management company in jharkhand we need your help for an watch company road side activity idea so that they can get good milage from this activity

    for more details

  131. Hi,
    i am working as Junior brand manager in Pakistan. Want some ideas for BTL activation for the hand sanitizer among mothers and children. Could you please help me with some new ideas to make the campaign effective for kids and mothers.

  132. Hi, I am impressed with the different ideas you give to the various requests. I want a breakdown of the various cost elements of a road show activation

  133. Hi All,

    The brand that Im currently working on, philosophy is to live life without any regrets. Any ideas on Facebook + On ground activation? Please help :(

  134. Hai All, I am Arfida from Indonesia and currently i’m involved on a project about diet yoghurt product brand activation, and i need some ideas. The brief concept is community engagement activity which will impact on their WOM at socmed. But, actually I need the general activation activity, maybe an event. Any ideas, guys? i really appreciate for your replies. :)

  135. Hi All

    Am sunil & working with household cleaning tools company(MOPS,floor wipers, scrubbers…etc)looking for some innovative BTL activities can anybody help me with new ideas…………….we did society activity it did’nt workout now am looking for some mall activity or roadshow show …kind of activities ???????, will it workout plz suggest????????
    am really appreciate for your replies.

    Cheers
    Sunil

  136. Hi all ,

    i looking for an activation idea to touch base kids & moms ……….. in the line for Energy On The GO ……………

  137. Hi, i really need a fantastic ideas on how i can recruit Brand ambassadors in tertiary institutions and also introducing the BAs to the students.

    I also need an idea on how to activate shopping malls

  138. Hi please i need your help in creating slogan for a new holding Company for food and agriculture.

    its a local company and we want to stress on this fact. its name is EIG

    waiting your support

  139. Hi All

    am looking for some ideas for launching a new car, we would like to generate sales from the event. Thus, we should come up with ideas that will target potential buyers and existing brand drivers.

    we are not interestd in a showroom event or a corporate event

    The target audience attending the event should be potential buyers mainly. An idea suggested by the client is to target university student inside universities since majority of the brand buyer (driver) are young people.

    any suggestions????????????????????????/

  140. Hello
    i urgently need a brand activation idea on Healthy Snack. USP is tasty baked cracker which gives you snacking taste in a healthy way. TG is 20-25 age group and urban. scope is “malls, in-stores, colleges & cinemas”

    AAB

  141. Hello,

    I need some creative ideas for brand activation for a credit card tailored especially for women only. It offers them discounts and special treatments in shops and stores. Target: Women!!!

  142. I was wondering if you ever considered changing the page layout of
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    of content so people could connect with it better.
    Youve got an awful lot of text for only having 1
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  143. I need to get a brand activation done for network provider for two of its new scheme launches , firstly the family broadband which allows single connection and many Sims for entire family , target venue – apartment families . Second unlimited calls ,msg , Internet at the lowest rate ,target audience youth in colleges .kindly share an activation idea for both scenarios . Activity for family keeping in Mind the network provider scheme.

  144. Working in brand activation. Need ideas for tea (international product) launch in Pakistan, no launch event , int ads are being aired here but need other promotional activities tying in local celebrities, etc such as recorded msgs to people on their phones, etc
    Also, launch of high end high quality A+ category Tv, ideas needed for unveiling of the TV at the event , different idea. dealer event

  145. hello, my name is Rushi, account management assistant in a BTL agency, i need activation ideas that will drive sales like a (buy one get one free kinna tin) for a dark rum at inbars and clubs in Lagos Nigeria, any ideas please

  146. Hey guys,

    Need some BTL ideas for antibacterial detergent.
    Brand A AntiBacterial is a premium laundry detergent, with dual benefits of germ & stain removal. It’s the first detergent powder in Pakistan that protects clothes by removing 99% bacteria from deep within the cloth fibers; while powerful Stain Magnets remove the toughest stains in just 1wash. Brand A Antibacterials’ Superior Germ Protection formula keeps laundry germ free and helps control the family’s health and well being.
    The USP of this brand is germ removal from clothes. These germs cannot be seen with the naked eye so getting consumer trust is the key. We do not want to do any demo activity showing germs on clothes.

    Target Market: Housewives/mothers, Age 20-45 years, SEC A and B+

    Please reply with good ideas
    Thankyou
    Khadija

  147. Hey Everyone,
    Need some brand activation ideas to promote health biscuits through the medium of a Top Division football club. The biscuit brands are related to kid’s nutrition, healthy biscuits for diabetics. I would greatly appreciate any ideas you can share.
    Thanks,
    Kabir

  148. Hey Everyone,

    I am looking for a Suitable position in Marketing and Brand Management.

    My professional career reflects over 6 years of experience in Marketing, ATL/BTL, Advertising, Business Development and Brand Management. Presently associated with Videocon Industried Ltd., Ahmedabad as Manager – Marketing – Gujarat. Demonstrated record of ensuring marketing effectiveness, increasing market penetration and generating significant profits. Deft in producing a continuous stream of profitable marketing initiatives, cost-reducing measures and innovative solutions. Expert at handling the ATL & BTL activities and conducting environmental scanning. Proficient in driving profitability using advanced marketing analysis approach for Market Segmentation, Product Positioning & Promotions Optimization. Demonstrated excellence in directing product launches, market analysis and research work for analyzing cost, product and pricing strategies, planning and budgeting for the organization, training sales force, managing customer relation and devising innovative strategies for business enhancement. A skilled communicator capable of interacting and influencing people-cutting across hierarchical levels in an organization with ease. High-energy, results-oriented leader enthusiastically meeting deadlines. Have worked in markets like Gujarat, Maharashtra, MPCG & Rajasthan.

    Specialties: • Developing marketing strategies, Product Launch.
    • Conceptualizing ideas/creative’s for media communication, steering brand management, advertising campaigns
    • Realising strategies for business acquisition
    • Conceptualizing design & content for all the branding activities like brochures, advertisements, presentation and promotional materials
    • Competitor analysis, analyzing target audiences, keeping abreast of media developments, reading market trends, understanding motivations of consumers

    Please let me know if you have any suitable position for me.

    Regards,
    Himanshu Joshi
    +919909955489
    jhimanshu.in@gmail.com

  149. I’m really enjoying the theme/design of your web site. Do you ever run into any browser compatibility issues? A number of my blog readers have complained about my website not working correctly in Explorer but looks great in Opera. Do you have any recommendations to help fix this problem?

  150. I need a ideas for promoting kalloges nutrition benefits for ground people. how can I promote nutrition prgram to common people.plz email me.thank you

  151. dear all;
    i am a marketting assistant in a telecomunnication company, i am tasked to coming up with ideas to brand awareness and sales for a particulare mobile device; i would need some ideas i can develop , road show, instore branding, event ideas as well as promotional ideas; lovely work being done here, i already got some tips from scrolling through;

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  153. i am planing an event for a tooth paste company what ideas can i use to bring out freshness which is integral part for the brand

  154. Guys need some ideas for a very innovative product “Coco Nirvanaa”. Its a powdered coconut water, to be added to 250 ml water for a refreshing glass of the drink. It is in a single serve pencil sachet. It is 100% Pure Coconut Water, need some creative BTL, Sampling, Promotion ideas. Its a Mumbai based company.

    Target Audience: It covers the entire family and specially where Mothers convince with the idea of ditching those unhealthy aerated drinks and have the healthier option for their kids.

    Can be contacted on rohit.m.bagri@gmail.com

    Thanks

  155. Hello there… hope you are doing well. I am looking for an activation for home garden fertilizers. Looking for some creative replies, we are planning to do it in hyper markets, malls etc. For example making some attractive groubd like corner in hyper market to attract consumers and etc. So please help with more activation ideas. Waiting

  156. Hi SR,
    We are about to launch festive campaign of two wheeler, where customers can win instant prize from 5k to 1 lakh & in the weekly draw we are giving one lakh everyday to one customer.This campaign will run nearly for two month.At the same time i want to have BTL activation in shopping mall.Can you please share me some unique & interesting ideas where shoppers can interact mostly from age group 18-30.

  157. Hi, Looking for a great activation idea for a entry level 4×4 truck – @ universities, for students. need to display car, give test drives but need a low cost idea that will attract students to the display car and then for a test drive

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  159. I need experts ideas on BTL activatities for a new ready to drink cocktail brand for the youths in colleges

  160. Hello!

    recently i came through this blog and i completely loved it! I like how the ideas flow around the globe. Infact the ideas posted helped me a lot.

    Well, I have a Education Fair being organised by a national daily. I need to design some effective activation targeting students. Age group would be 16-24 generally. The fair will cater various colleges , institutions and counselling too. Since there are mushrooming numbers of education fairs happening everywhere, i want it to be a bit different. I want here to target the students and their zeal rather than some prompt faculties and colleges. The activation will run for 2 weeks. Guys, please suggest me some very good ideas . thanks.

    Regards,
    Rasana

  161. Hi,

    We are launching a business website for SMB market, stock & commodity readers etc.
    I need ideas on product activation, ideas on creating a buzz in media and amongst advertisers regarding the launch.

    Regards,
    Neha

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  163. Hi…. I am planning to rollout a new BTL campaign for ketchup category. Looking forward to new ideas from the floor.

  164. Hi, I am Noman from Redcarpet event management company Pakistan my client is shield corp thats deals with Tooth brush, Rubber teether , Baby nipples, feeder and Tooth paste they want out of the box idea thats link with sales all.

    Thanks
    For Reply

  165. Hey!

    I am assistant Manager Brand Activation in an agency in Pakistan called “Forza Voila”. We want to pitch 4 different ideas to generate/increase sales through the activities. The brand we are dealing with is one of the leading Tile Brands in Pakistan.

    Looking for assistance and ideas…

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