Brand activation ideas

with 75 comments

Some interesting ideas for brand activation from JWT Chuco . Thanks to Nicola Gorini for posting this on Soflow.

Written by geertd

January 30, 2006 at 11:54 am

Posted in Uncategorized

75 Responses

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dear brandopia..
can i have a brainstrom here..?
im going to held an activation for brand of pain killer (neuralgin). tag line of this brand is “dont let your monster out” & the activation must related from the tag line. Target for this activation is a youth between 18 y.o to 24 y.o , kind of campuses roadshow.
can i have an advise here from for the activation idea? what kind of games that can be held there?

Thx for your advises & ideas!

regard,
Nadia.

Nadja

January 22, 2007 at 5:45 am

Reply
- We are the event management group we deal with all short of this kind of concepts so we can help u which kind of games to organize our work is to promote products with various concepts.our no is 9830632776
  
  deepak singh
  
  July 1, 2009 at 12:33 pm
  
  Reply
- Dear Nadia,
  
  First of all your name has loads of memories with me, which makes me admire your name alot.
  I am a brand activation manager in a firm.
  now for the game ideas:
  
  1- You can conduct an activity with the name “Define your monster” or ” Beat your Fear”
  this activity should ask young people to come up and scribble down their Fear or Monster as ur brand calls it..and parallel you can have a doctor lined up who can reply the solution to get rid of their fear through email or web posting.
  you can work out the details i beleive.
  
  2- 2nd idea: If you want a physical game, you can have a shooting setup not of bullet but of pillets and ask people to fill out a form stating their fears & monsters in it , and you can get it drawn on a drawing sheet quickly having a team of quick artists with u.. and you can post that fear picture on the board where the person and others can shoot at it..
  
  it will add alot of fun to the activity.
  
  Hope the ideas serve the purpose.
  
  Regards
  
  SR
  
  SR
  
  August 13, 2009 at 1:31 pm
  
  Reply
That’s not an easy one. I would look for a good agency to come up with ideas and choose the best If however you are in an agency I would look for the ideas that fit the strategy the most (and of course the brand). If the tag is “don’t let the monster out” and it’s young people you can do some crazy stuff of course that get them to spread the word: Monsters in shopping Malls scaring people, Monsters in the train/bus/tram making, etc…
Do you have any legal limitations on what you are able to do? Can you do sampling, for instance?

Geert

January 23, 2007 at 4:24 pm

Reply
- We are pleased to inform you that, “ADDCO INDIA Event management group” with the experience of last eight years is one of the leading Event management group in Kolkata & with branch office in Bihar, Uttar Pradesh, Chennai&Hyderabad.
  
  Our Company wants to work with your Company’s total promotional Jobs. Like all shorts of requirements for-:
  Launching programs with celebrity Bollywood or Tollywod, Promoters for mall promotion, Promoters for sales or marketing, Road show with Tablew, Road show with Bikers, In shop, Product Launch, Dealer Meet, Bar promotion, Spot promotion, Retailers meet, Manpower,Merchandiser, Audit, Printing and Electronic coverage Artist Management for film stars, TV stars, celebrates singers & comedian, D.J, Stage, light & sound, Fabrication-Stage set up, back drop setup, black masking & screen, with high quality supply Etc and we also come up with some new concepts to promote your products and give you a total satisfaction from our work, our company also handle any type of Event Show in Kolkata and outside West Bengal.
  
  We have also another Sector is “AD AGENCY” , There we convey as Ad- releases , sales promotional .
  So that we would humble to request you, our Company wants with you and your total promotional jobs.
  
  Therefore, we would earnestly request you to please give us a chance in this regard.
  
  Awaiting for your early reply with warm regards.
  
  deepak singh
  
  July 1, 2009 at 12:35 pm
  
  Reply
  - 9830632776 addco india event management group
    
    deepak singh
    
    July 1, 2009 at 12:35 pm
- Our Company wants to work with your Company’s total promotional Jobs. Like all shorts of requirements for-:
  Launching programs with celebrity Bollywood or Tollywod, Promoters for mall promotion, Promoters for sales or marketing, Road show with Tablew, Road show with Bikers, In shop, Product Launch, Dealer Meet, Bar promotion, Spot promotion, Retailers meet, Manpower,Merchandiser, Audit, Printing and Electronic coverage Artist Management for film stars, TV stars, celebrates singers & comedian, D.J, Stage, light & sound, Fabrication-Stage set up, back drop setup, black masking & screen, with high quality supply Etc and we also come up with some new concepts to promote your products and give you a total satisfaction from our work, our company also handle any type of Event Show in Kolkata and outside West Bengal.
  
  We have also another Sector is “AD AGENCY” , There we convey as Ad- releases , sales promotional .
  So that we would humble to request you, our Company wants with you and your total promotional jobs.
  
  Therefore, we would earnestly request you to please give us a chance in this regard.
  
  Awaiting for your early reply with warm regards.
  
  Thanking You,
  
  Yours truly,
  
  (Deepak singh)
  9830632776
  
  deepak singh
  
  July 3, 2009 at 11:32 am
  
  Reply
I’d go for something that flips the thought on it’s head. Something that supresses the monster inside you. Straightjacket, frontal lubotomy or Jeckyl & Hyde type stuff. Don’t know exactly what that is though(?)

George

September 6, 2007 at 4:16 pm

Reply
viagra

your blog is so important. you are the new media

viagra

September 22, 2007 at 8:59 am

Reply
Any help for an activation of 4 beauty products together.
Hair:LSM 5-8,20 something,outgoing
Face:LSM 5-8, 25-45, Self assured, “confidence to unleash potential”
Skin Lotion:LSM 5/6,status shopper,concerned with natural beauty
Skin soap:LSM 5-8,unapologeticaly feminine.

Nolwazi

November 5, 2007 at 10:56 am

Reply
Need ideas for a magazine which can serve as its USP..m wat wud u like to read/ see in a mag, realted to marketing…?

incandecent

December 4, 2007 at 11:10 am

Reply
Hey Nadia,

It’s interesting to know you’re asking for Neuralgin activation ideas because this year, our agency did the activation for them.

Are you wokring with a marcomm agency or are you a student doing this for a project?

Nevertheless, what we did was something very simple, an idea that people in Indonesia’s “value” segment would understand and which would engage them without being forced to.

Since the concept was “Don’t let your monster out”, we focused on the strategic call-to-action and role of the product, i.e., Neuralgin is not a preventive product but a curative one. In other words, it doesn’t prevent a headache, it only cures one.

Therefore, we felt that “Don’t” is a preventive term and it wouldn’t resonate well or naturally with people here. Moreover, “Letting a monster out” refers to a change of character, not just mood which we also felt was a bit hard for people to digest or believe.

What would be credible, however, would be that once they experience a headache, they do feel agitated and have a desire to kill or destroy – the headache, that is.

Therefore, we came up with the platform that you might not be able to prevent the monster from coming out (i.e, control your reaction) but you can subdue it by consuming Neuralgin. Therefore, our activation idea was “Tranquilize your monster!”

We implemented this by doing a roadshow in the client’s preferred cities and target areas (local markets, residential areas, outside schools and malls). We used a Neuralgin-branded Suzuki APV car, invited people to buy the product or just know about it and then we had a man dressed as a monster jump out of the van surprising the customer and, in fact, scaring her a little.

Our SPG’s job was to pretend as if the situation could still be controlled and hand over a massive water gun to the customer immediately and ask her to shoot the monster. If the customer succeeded, the monster would act as if he was being tranquilized and fall at the feet of the customer and she would win a prize and if not, the monster would come and lay his hands around her head as a sign of his victory.

So what do you think of this?

Cheers
Yousuf

Yousuf Rangoonwala

December 19, 2007 at 10:32 am

Reply
- hi , loved ur ideas ..cud u give me ur id so that i cud send the brief across.. my idea is rhea.ferns@rediffmail.com
  
  Rhea
  
  July 4, 2009 at 11:51 am
  
  Reply
wanna have just a big scope about the best activations that has been ever created?

karim Badr

January 8, 2008 at 3:57 pm

Reply
Ah, thanks for sharing this!

Snickers

February 24, 2008 at 8:23 pm

Reply
@ Nadia, you should check out brandactivation.nl for some inspiration. It is a database of brandactivation cases, very handy and inspiring!
@ Yousuf, Sound like you where having a good laugh. How did it work out? Got the results you wanted? Would be cool if you could do the same thing using a godzilla sides monster!

Mark

March 29, 2008 at 2:19 pm

Reply
Hi.. You can hit youth at colleges with an interactive games likewise make them read x amount of pages in 10 mins, make them play Xbox or PS3 or on Laptop. After a session of 20 such minutes ask them question regarding the game and the book they read in that 20 min session

Umar

April 5, 2008 at 8:04 am

Reply
Hi need a idea for activation of Cloth & ladies footwere, wanna do an carnival kind of thing for 3 days in the center of the city this are international brands which launched in india can u sujjest me sumthin { targetting youngsters and tag line is related to Patying} reply back ASAP

anil

May 27, 2008 at 12:03 pm

Reply
I am from the Philippines we are launching delis made from fish! They really taste great and amazingly, it’s minus the fish taste. It is naturally reach in omega 3 and DHA So healthwise, it is a better option than pork and beef based sausages, ham and bacon

We have weiner, ham, bacon, hotdogs, luncheon all made from a mixture of milkfish, tilapia and pompano

ideas for brand activation please

Mabuhay!

Phil

July 5, 2008 at 12:22 pm

Reply
great ideas. but my friends tell me how to do you engage the corporate billionaire to have a premium/priority account wtih your bank?

adnan

July 16, 2008 at 9:13 am

Reply
The brand Activation is the most effective way to communicate with your targeted consumer without any hidden risk, So i suggest all of to invite any Activation agency with ideas and sellect the “BIG IDEA” for your brand, Activations agencies have the creative persons and they specialist in brand activation.

For contact with the activation agencies in pakistan:
http://www.brandsynario.com/advertising-scene/53/all/brand-activation-agencies.html

I am also working as a Strategic Planning Manager in an Activation Agency (www.Promotrix.com.pk).

Yasir Afgaar

Yasir

August 11, 2008 at 11:11 am

Reply
Hi,
There are lots of good reading and ideas on this site.
Now straight way i will come to my problem.
It is and liuid detergent and promise of the brand is keeps your clothes new wash after wash .there is not money to advertise so we have to do edgy activation ideas. any suggestions?

BHK

August 22, 2008 at 5:45 am

Reply
Dear BHK,

This information is not enough, You should be brief about product and so many other things,

I will send you the form of brand activation brief and email me back, we will get back to you within a span of 6 working days.

yasir@promotrix.com.pk

Yasir

August 28, 2008 at 5:13 am

Reply
Can I brain storm here.
I am looking forward for an Idea for the Activation for Sprite 3G, Sampling ACtivity, looking for some creative Idea for the Activation.

Faraz Khan

August 28, 2008 at 5:41 am

Reply
Hi Faraz,

Its very easy, The best place to sample your drink is the sports places where people’s need to drink for thirstiness, like local cricket grounds where so many teams playing at a time different games like hockey, cricket, basketball etc.

If you want to more information about the detail of sports places you can contact me and our agency will be very helpful for all over Pakistan.

wwww.promotrix.com.pk
E-mail:- yasir@promotrix.com.pk

Yasir

August 29, 2008 at 5:56 pm

Reply
Hi,

Any interesting/interactive suggestions about a way I can carry out a 4 to 5 day Roadshow (Outdoor Activation), where my:

product is a spark plug
objective is to raise brand awareness and fight cheap alternatives
target is car owners, taxi drivers, car sellers, WORKSHOP PEOPLE

You can send me an email at riyad@tradexbd.com or u can write here.

Many Many Thanks in advance!

Riyad

Riyad Husain

September 6, 2008 at 6:50 pm

Reply
Dear Riyad,

Your product is so different that’s why you have to create a team of brand ambassador who full aware about the product and its benefits, they can direct contact individualy on filling stations and other places where your target consumers.

For Further detail:
yasir@promotrix.com.pk

Yasir

September 12, 2008 at 5:45 am

Reply
please suggest me sum mall activities

sumit khanna

September 19, 2008 at 12:17 pm

Reply
Hi,

Any interesting/interactive suggestions about the ideas for
product launch and effective positioning of the brand

Rahul lal

September 19, 2008 at 12:18 pm

Reply
mall activities as in anything for kids coming in thje mall

sumit khanna

September 19, 2008 at 12:23 pm

Reply
Hi,

Please suggest me some mall activities which will attract Sec A and B+ for a product relating to television

Rimpa Roy

September 19, 2008 at 12:26 pm

Reply
mall activities for Sec A+, product satellite TV

victor

September 19, 2008 at 12:30 pm

Reply
Hi, Please send me Eros 360 degree activation ideas for oral care product.This should include street events, campus events, interactive games, pre and post launch activities, sampling activities/ locations.

omowunmi adegunwa

September 22, 2008 at 10:59 am

Reply
- Hi Wunmi, sorry I stumbled upon your name a figured you are Nigerian, I dont know if you could send me an email address so that we could chat or discuss more about work. Seems like we are in the same field. My email add is http://www.marques@al-khezai .com thanks for your time and hope to hear from you soon.
  Akin
  
  Akin Marques
  
  July 1, 2009 at 2:27 pm
  
  Reply
Dear Summit,

You have to find a pixman for malls activities if your target is children so your ambassador will be a joker with PIXMAN kit,

Rimpa and Victor,

This idea also for both of you,

Warm regards & best of luck

Yasir

September 24, 2008 at 9:47 am

Reply
Dear Rahul,

Its not a single idea, You have to download a Brand Activation Brief form filled and return to me then i will suggest you a BIG IDEA.

Thanks

Keep focus on your brand

Yasir

September 24, 2008 at 9:52 am

Reply
Dear omowunmi adegunwa,

Contact me yasir@promotrix.com.pk

Regards

Yasir

September 24, 2008 at 10:28 am

Reply
Dear Rimpa roy,

Here is the big idea for your product.

http://www.pixman-usa.com/

Regards

We also have this kit you can make an order by this email,
yasir@promotrix.com.pk
afgaarco@yahoo.com

Yasir

September 27, 2008 at 10:14 am

Reply
This page is our platform where we learn and share our thoughts and ideas.

Try to connect with the world of Activation by this platform.

Good Day

Yasir

October 13, 2008 at 10:14 am

Reply
hi everybody, i will be grateful to all of you, if you can tell me some good websites from where i can get relevant articles/info/ideas etc about brand activation.

Imran Khan

November 5, 2008 at 6:49 am

Reply
need activation ideas for a soon-to-be launched social networking website.. it has interesting features like a facial recognition software where one can find their celebrity lookalike n connect on the basis of other intersts too.. Have a look at myidentical.com to try the facial recog software..My website is similar to that one..

samay

November 29, 2008 at 11:26 am

Reply
Need some ideas for a teabag activity in major supermarkets. Target market 18-35, urban dwellers. Deliverables: increase brand presence,influence brand image, influence sales, communicate brand message.

Ideas are appreciated. If anyone has some creative product offering related to activations do post!

Saadain

December 3, 2008 at 8:34 am

Reply
need creative ideas for family day which are not conventional

Thanks

victor

December 10, 2008 at 6:57 am

Reply
need creative ideas for margarine promotions or activations asap

leena

December 12, 2008 at 11:31 am

Reply
Hi,
Need a very nice and different creative ideas for launching of some Mobile Servvice provider in dissimilar states.

Thanks

Vikas Negi

December 16, 2008 at 4:38 am

Reply
Hi All,

In a few days from now i shall assume responsibility as General Manager of a consultancy which specialises in Brand Activation with forays into PR and Event Mmanagement.

While i am at home with the other two (all thanks to my Advertising background) the same cannot about BA. So in everyday lingo “i need help”!!!!!!!!!

For starters (i’m playing dumb here) what is BA all about? what does it entail? and what are the things to do especially in interpreting BA briefs.

Thanks in anticipation.

joey!

joseph uchea

January 26, 2009 at 5:43 pm

Reply
Hi,
I have gone thru most of the comments, and i must be sincere, im very much impressed. please i work with a firm in nigeria and have a little bit of problem. I need ideas on an activation (most precisely a road show) where i could sell internet moderm for a company at one third of the price of whats available in the market, installation is three times quicker, and need to increase sells and three times the present rate. I am looking for an activation that is very eye popping. the target audience is anybody that works and browses

Akin Marques

February 18, 2009 at 8:43 am

Reply
I am looking from on line brand activation for reliance digital …..
can anyone email etc
regards
peshwa
peshwa.acharya@ril.com

peshwa acharya

February 19, 2009 at 7:17 pm

Reply
i’m looking for a tagline, few slogans and captions for “National Highway Authority”. as NHA is the builder of highways and motorways and is proud to serve the nation. little bit patriotism, pride and serving above the self are their distinctions. can anybody help me. please mail me at saghir_5@hotmail.com

Saghir Ahmed

March 3, 2009 at 6:28 am

Reply
Hi,

I feel, there are 2 ways of looking at the tagline: rather 2 different meanings can be inferred from the tag line.
1) wen it pains, you become a monster and the product will not allow the monster to come out as it kills provides you a releif from pain. ( i hope this is wat you want to convey )
2) the pain itself is a monster and best way any product can provide releif is by killing that horrifying monster. ( i feel majority of people would like to have this understanding )
So, the communication goes wrong that dont let your monster out when the consumer wants that that monter(pain) should go away asap.
We should understand the psychology of the consumer that if he is not getting the first meaning out of the communication then the efoorts will go a waste as it has the opposite meaning also.

Anuj

March 3, 2009 at 6:59 am

Reply
I can tell that this is not the first time at all that you write about this topic. Why have you decided to write about it again?

Pirsey

April 24, 2009 at 11:20 am

Reply
hi,
i run an Art gallery.. many known artists display their works here. not much of marketing has ben done in this industry. i wonder y? i want to break all barriers and market the same. so i need activation/marketing programmes .. please suggest.

mehak

May 12, 2009 at 10:56 am

Reply
Hey Guys!

Are there any sites specifically for brand activation with case studies?

Please suggest
Thanks for your help guys!

Coy

May 13, 2009 at 8:54 am

Reply
How should i carry the rural activation for fertilizers and insecticides?

can anyone come up with a great idea…???

Fasahat Abidi

May 25, 2009 at 5:30 am

Reply
Hi All,
I am looking for Ideas on Special Eid SKU for an ice cream brand in india. Idea should leverage the brand message of ‘happiness’ and capture the true spirit of Eid.

I can be contacted on sweetasdevil@yahoo.com

Thanks

Ali

May 25, 2009 at 6:41 am

Reply
Hello everyone!
im going to make a brand activation for choco fun (a chocolate syrup). essence of this brand is “fun n masti” & the activation must be related to this brand essence. Target market for this activation n brand is youth between 8 years to 16 years.
can i have an advise here for the activation idea? what kind of games that can be held there?

Thanks in advance foyour for your ideas.

mony

June 9, 2009 at 1:34 pm

Reply
hi, am writing a brief for ovaltine in nigeria. the nigerian brief market has 2 major competitors ‘milo and bourvita’.how do i write an activation brand for ovaltine.

chichi anya

June 10, 2009 at 4:00 pm

Reply
Can anyone help me Draw a launch plan for a live band Event for one of Guniness products (Star Beer Lager) factoring in all activities that are likely to make event lively

nathan

June 18, 2009 at 10:53 am

Reply
am working on a marketing presentation for a brand which is in the space of stock market, equities, funds etc..can someone help me draw a 18 motn perspective and ideation for some “big” thing which the brand can undertake

vishi

June 26, 2009 at 12:19 pm

Reply
Can anyone help with activation idea on activities to be planned around a trophy tour? For example, if a world cup comes to the UK for a day, what kind of activities can I plan around this significant even for a sponsor?

Olu

June 29, 2009 at 7:34 am

Reply
Hi guys!!! I have been a poud member of this furume, i have asked questions and gotten responses. What i wish to to know is, is there anyway we can learn from the advices given out? If i ask a question, i get a response that only me recieves, i would love to be able to receieve responses from others so that i myself could learn, thank you very much.

Akin Marques

June 29, 2009 at 9:32 am

Reply
Hey guys, i got to do an activation for Rexona Anti pespirant Roll-on, in colleges… any suggestions as to how to go about with it, since this is the first time im doing something like this… require ur help asap..

u can also mail me at love_laugh@hotmail.com

Thx..

Reems

July 20, 2009 at 12:45 pm

Reply
I have to do an activation for a mexican minor league baseball club, and we’ve been having trouble filling the stadium because the main sport here is soccer and we have few followers. Can any one help me with some ideas?

Please, I need it asap.

Abraham

July 21, 2009 at 4:54 pm

Reply
Hi Guys,
Was hoping that you an share few ideas on brand activations for skin cream. Our target audience is college students (i.e. 18 – 21 years) females only.

It will be great if you could share your ideas. We are looking at something new, interactive and fun!

Thanks a ton!
Regards,
Bhavna
nscstudents@gmail.com

Bhavna

August 26, 2009 at 11:33 am

Reply
Hi guys,
I need ‘out of the box’ ideas on launching a yet to be introduced detergent brand into the market. Target here are women btw 25-50years.
Wow ideas are welcomed

Yetunde

August 26, 2009 at 12:14 pm

Reply
Hello,

I would like to take this opportunity to introduce Les Concierges Live.

We are specialized in corporate activations and have a reach to 500+ corporate sites across India.

Being their indispensable partner for employee loyalty, rewards, travel & business services leverage us to take brands in partnership

with the HR at places which are restricted other-wise.

Les Concierges Live is able to take brand/s inside each of its client site, create an event connect & sustain a brand activation program through its internal concierge channel.

Do contact me if you are looking to do something inside corporates in India.

Roshin Joseph – +91 9739981440

Roshin Joseph

September 3, 2009 at 6:31 am

Reply
hello
i urgently need help on activatuion tips for an internet modem launch TA is youth and upwardly mobile. would really appreciate
tanx

Chinedum

September 3, 2009 at 9:21 am

Reply
Looking for cool marketing and activation ideas for a “Cirque de Soleil” style show – specifically targeting the cool “Maters & Daters” audience (as opposed to the parents & kids segment)…. help!

anicker

September 18, 2009 at 12:32 pm

Reply
Hi everyone,
It would be great if you could share any brand activation ideas for bananas.
Thanks!

BB

September 25, 2009 at 4:15 am

Reply
Hi Everyone, I am back for suggest brand activation ideas

afgaar

October 15, 2009 at 6:48 am

Reply
Hi guys,
I need big ideas on building brand awareness and induce trial for a whitening facial moisturizing cream. Target here are women btw 15-25years.
Wow ideas are appreciated!
I was thinking maybe a beauty contest?

Lacroix

November 24, 2009 at 8:40 am

Reply
Hello,

I would like to take this opportunity to introduce Les Concierges Live.

We are specialized in corporate activations and have a reach to 500+ corporate sites across India.

Being their indispensable partner for employee loyalty, rewards, travel & business services leverage us to take brands in partnership with the HR at places which are restricted other-wise.

Les Concierges Live is able to take brand/s inside each of its client site, create an event connect & sustain a brand activation program through its internal concierge channel.

Do contact me if you are looking to do something inside corporates in India.

Roshin Joseph – +91 9739981440

Roshin

November 24, 2009 at 8:51 am

Reply
Hi Guys,

This is a greta site, was hopin if you guys could help me with few ideas for promoting a Shampoo with Hair Oil. Its 2 in 1. I need the same for a college project.

Taregt Group – college students

Bhavna

Bhavna

December 3, 2009 at 10:19 am

Reply
Great ideas afloat!

OK, I need a ideas for activation of a TV entertainment channel. The USP for this would be sentiments, emotions, family values and range (read: variety). Something which brings families closer, and offers complete entertainment.

Replies awaited.

Cheers!

Kevin

December 7, 2009 at 12:41 pm

Reply
Great ideas afloat!

OK, I need a ideas for activation of a TV entertainment channel. The USP for this would be sentiments, emotions, family values and range (read: variety). Something which brings families closer, and offers complete entertainment.

Replies awaited.

Cheers!!

Kevin

December 7, 2009 at 12:42 pm

Reply

Brandopia

Brand activation ideas

75 Responses

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