Corporate bloggers criticizing their employer on their blog – a catch22?
Good analysis found on i-wisdom but I guess it does not always evolve this smoothly. It could also go like this:
- blogger criticizes employer
- employer doesn’t respond publicly
- employer doesn’t care about street cred
- blogger get’s fired
Corporate bloggers criticizing their employer on their blog – a catch22?:
Joseph Jaffe has some interesting thoughts on corporate bloggers who openly criticize their employer, like Robert Scoble constantly does with his employer Microsoft. You might think that the employer crosses a line. The problem for the employer is however that (quoting Joseph Jaffe) ‘any overt action by the employer (other than actually addressing the issue) is likely to be a PR-minefield’. Which sounds like a catch-22 for the employer. However, you can also look at it as a a PR-opportunity:
The bottom line is that it is an opportunity waiting to be capitalized. No less. At the very minimum, it gives the company in question the chance to explain itself
A lucky guess: we’ll be seeing some tactictal PR-games on this issue: Blogger will criticize his employer. Employer responds in a very friendly way. Employer gets the street credibility. Employer and blogger have a good meal with the PR-agency aftwards. Links: Jaffe Juice: Blogging the hand that feeds you.
