Brandopia

On this site: Mijn boek you can publish your own book at a very low price. It’s extremely simple (in 5 steps you have everything uploaded) and they take care of everything. Great work guys.

Great movie on Bush’s speech writer can be found here.

I have to agree on this one. I’m working on a pitch at the moment, where this is exactly what we will try. I’m presenting monday and I’ll show what we’ve done afterwards on this blog.

the future of marketing is being able to create stories other people will want to tell: “

…which brings me to the major point of this post. Reduced to the most basic level, the main reason English Cut is currently growing as a busines is simply because people like telling the story to other people. Because they like telling it, that’s what they do. Ergo, the story spreads.

So ask yourself two questions: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?

If not, you’ve got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell.”
From: Gapingvoid

This great campaign (blog only) just announced its first winner.
Finding that Pot’O'Gold on Treasure Hunter’s Blog @ UpYourBudget.com

This seems like a great campaign. I wonder what the results will be.
Beyond Madison Avenue: Budget launches first-ever blog ad campaign

Or are they just slow to adapt? When reading news and postings on the changing landscape of marketing I can’t help but think that marketeers or advertisers don’t follow current trends. Here are a few examples of trends I read in the last couple of weeks where it is obvious that marketeers don’t take them into account:

• 80% of buying decisions are taken by women
• most ad spending still goes to TV
• push marketing still rules
• user generated content is taking over
• businesses are still not data driven
• Search is the future
• Communities rule
• …

Saw this ad for Guinness on bestadsontv.com. Strange to see that so many advertisers use the evolution theme these days. I’ve seen ads with this theme for Eurostar and Renault and missed some other probably. Is this a trend?

I’ve read it on numerous sites and blogs. Heineken is dropping TV in the UK. Their are shifting their tv budget of 10 million to sports sponsorship.

“Tv-reclame bloedt langzaamaan dood” of translated “Death of TV advertising” that’s one of the headlines from “De Standaard”, one of the leading newspapers in Belgium. Seems like “Life after the 30 sec spot, just got out here.