links for 2010-02-09
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Prior to CBS’ broadcast of the Super Bowl XLIV, three of the most popular terms associated with Dove were “soap,” “beauty” and “deodorant.” But in the 24 hours following the game, the Dove spot, via Ogilvy & Mather, started generating terms like “Super Bowl,” “ad” and “men," per Zeta Interactive, a New York City-based digital and interactive marketing agency. (The firm evaluated online consumer response to the ads leading up to, during and following the Super Bowl.)
links for 2010-02-08
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Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they're seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments.
Are you adapting your online strategies to target moms?
links for 2010-02-05
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Sysomos, een bedrijf actief in social media analytics, heeft twee weken terug een bericht gepubliceerd waarin de procentuele opdeling van de Twitter gebruikers per land aangegeven werden. België zou goed zijn voor 0,21% van het totaal aantal Twitter gebruikers.
Het totaal aantal Twitter gebruikers is België zou bijgevolg zich kunnen situeren tussen de 150.000 en 200.000 (0,21% van 75 en 96 miljoen).
How to report the news
I’m sure every reporter will have to watch this in the future!
links for 2010-01-25
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All internet numbers you were looking for
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must read
links for 2009-12-17
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“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”
links for 2009-12-16
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businesses driven by a higher ideal motivate employees and inspire consumers/customers. This leads to sustained strong results. This has been validated by the study I have fielded with the collaboration of Millward Brown Optimor, and the UCLA Anderson School of Management. Brands that consistently outperform their competition financially and in brand equity are driven by a higher ideal.
links for 2009-10-26
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But at the end of the day, that doesn't really matter. Windows 7 is, overall, a fantastic OS. It builds on a solid platform, and just makes it even better.
links for 2009-10-20
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Recruiters are in surprising agreement as to which companies they avoid when looking for executive talent
